From cold silence to 50 meetings a month.
A 10-year-old Indian marketing agency launched a new business unit and needed a predictable way to fill the pipeline. We built the outbound engine that turned expertise into inbound demand.
qualified meetings booked per month
0+
Meetings / month
0
New clients signed
0/day
Outbound sends
0 mo
To steady state
The problem
The challenge
The agency had 10 years of proven delivery and a strong playbook, but their pipeline relied entirely on referrals and LinkedIn inbound. The new business unit had no brand recognition, no repeatable acquisition channel, and no way to forecast sales. They needed to prove the model worked in under a quarter, or the unit would be shut down.
What we did
Our approach
01
ICP sharpening
Mapped the exact funnel stage each sub-segment came in at. Killed 3 personas that looked right on paper but never closed. Kept 2 that historically had 4x higher conversion.
02
High-volume infrastructure
Stood up 14 domains, 42 mailboxes, a 10-day warmup cycle, and a daily send cap of 1,000 emails. Deliverability held at 98%+ through the first 90 days.
03
Angle testing, weekly
Ran 3 offer angles per segment per week. Killed losers fast. By week 6, two angles were printing a consistent 12-18% reply rate and became the scale frame.
Outcome
The results
By month 3, the agency was booking 50+ qualified meetings per month on autopilot, closing 14 new clients inside the engagement window. The new business unit hit its 12-month revenue target in 6 months and doubled headcount to keep up with delivery.
50+ qualified meetings booked per month, steady-state
14 new clients signed in the first 6 months
12-month revenue target hit in 6 months
98%+ deliverability held across the campaign
Cost per meeting 4x cheaper than their prior paid-ads motion
Pipeline is now a forecast line, not a hope
“We had tried cold email twice before and both times it fizzled. Modern Inbound treated deliverability and angles like an engineering problem. Three months in, pipeline stopped being a guessing game.”
Your turn
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