Everything that governs how we work together.

1. Introduction

Modern Inbound operates globally in outbound cold email lead generation services. This Privacy Policy explains how we collect, use, process, and protect your personal information in compliance with the Indian Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023 (DPDPA), GDPR, and CCPA regulations.

By using our services, you consent to the data practices described in this policy. We are committed to protecting your privacy while delivering effective lead generation solutions through our fixed-fee engagement model.

2. Information We Collect

We collect information through various sources to provide our lead generation services:

• Client-Provided Data: Contact lists, target audience specifications, campaign requirements, and business information you provide directly
• Public Business Websites: Publicly available business contact information from company websites and directories (no unauthorized scraping that violates platform terms)
• Lawful Third-Party B2B Data Providers: Professional contact information sourced from legitimate third-party data providers
• Campaign Data: Email engagement metrics, response rates, and campaign performance data
• Technical Data: IP addresses, browser information, and usage analytics for service improvement

3. How We Use Your Information

We use collected information for the following purposes:

• Executing outbound cold email campaigns on your behalf
• Building targeted prospect lists for lead generation
• Providing campaign performance analytics and reporting
• Improving our service quality and campaign effectiveness
• Complying with legal obligations and anti-spam regulations
• Processing payments and managing client relationships

4. Data Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: Sales engagement tools and other platforms necessary for campaign execution
• Legal Requirements: When required by law, court order, or regulatory authority
• Business Protection: To protect our rights, property, or safety
• Consent: With your explicit consent for specific purposes

We do not sell, rent, or trade personal information to third parties for marketing purposes.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy:

• Campaign Data: Retained for 3 years after the client relationship ends
• Client Information: Retained for the duration of the business relationship plus 7 years for legal compliance
• Technical Data: Retained for 2 years for service improvement purposes

6. Data Security

We implement appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication protocols
• Employee training on data protection practices

7. Your Rights

Depending on your jurisdiction, you may have the following rights:

• Access: Request access to your personal information
• Rectification: Request correction of inaccurate information
• Erasure: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Objection: Object to processing of your personal information
• Restriction: Request restriction of processing

8. International Data Transfers

As we operate globally, your personal information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws.

9. Cookies and Tracking

Our website uses cookies and similar technologies. Please refer to our Cookie Policy for detailed information about our use of cookies and your choices regarding them.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

12. Contact Information

For privacy-related inquiries, data subject requests, or concerns about our data practices, please contact us:

1. Introduction

These Terms of Service govern the relationship between you and Modern Inbound, providing global outbound cold email lead generation services. By engaging our services, you acknowledge that you have read, understood, and agree to be legally bound by these Terms.

2. Service Description

Modern Inbound provides its services in two fixed-fee steps: a Message-Market Fit Test of the client's offer, lasting at most 90 days, and, only if the client chooses it afterwards, a handover of the System. The work covers campaign strategy, email copywriting, list building, campaign execution, delivery of positive replies, a written verdict on the offer and, where taken, the handover.

We use sales engagement tools and other third-party platforms to deliver campaigns. Service availability and features may vary based on third-party platform capabilities and restrictions.

3. Infrastructure Ownership

The Message-Market Fit Test runs on mailboxes and domains that the client buys in its own name and at its own cost, paid to the provider. They are the client's property from purchase. Modern Inbound's tools, lists, copy and methods remain Modern Inbound's property unless transferred by the System agreement. If the client takes the System or the monthly continuation, the mailboxes and domains continue in the client's name and no transfer is needed. The campaigns, ideal customer profile, data sources and build details are not part of the Message-Market Fit Test and are shared only if the client buys the System or the monthly continuation. If the client takes the System, Modern Inbound also provides the campaigns, the ideal customer profile, the data sources and a written account of how the system is built, the campaign copy and the results of each variation tested, the account map, walkthrough recordings and a written operating guide, which are the client's property from handover, and the client pays the providers directly. After the handover, Modern Inbound has no further obligations unless agreed in writing.

4. Payment Terms

The Message-Market Fit Test fee is ₹1,99,000 plus GST ($2,499 for clients billed in US dollars), or the higher fee under the guarantee option described below,, paid in full before the test starts. Separately, the client buys the mailboxes and domains for the test in its own name and at its own cost, paid to the provider (currently about USD 99 a month for 30 mailboxes and USD 130 for domains). Modern Inbound does not charge for them, and they are not refundable by Modern Inbound. The System fee is set out in the written proposal, invoiced only if the client chooses to take the System after the test, and paid in full before the handover begins. Time with Rishabh Ambasta for training, calls or setup is available on request at ₹50,000 plus GST ($600) per hour, agreed in writing in advance. After a Message-Market Fit Test, instead of taking the System, the client may keep Modern Inbound running outreach for the monthly fee set out in the written proposal, invoiced monthly in advance; either party may end it with notice given before the next month begins. No fee is refundable once work has begun, except the refund under the guarantee option.

5. Client Responsibilities

Clients are responsible for:

• Providing accurate and legal content for campaigns
• Ensuring compliance with applicable anti-spam laws
• Obtaining necessary permissions for contact data
• Responding promptly to compliance requests
• Maintaining current payment information

6. Service Limitations

We do not guarantee meetings, sales, or revenue. Campaign performance depends on multiple factors including market conditions, message quality, and target audience receptivity.

The Message-Market Fit Test runs from mailboxes and domains bought in the client's own name, without the client's brand and without copy approvals from the client. It ends when the number of positive replies included for the client's market has been delivered: twenty where the campaign targets India, ten where it targets markets outside India or India together with other markets, and five where it targets the United States only, with the market recorded in the written proposal; or 90 days after the first campaign email, whichever comes first, and sending for the client's offer then stops. The first campaign email is sent after a warm-up period of about fourteen days, which does not count towards the 90 days. Positive replies are delivered as introductions from Modern Inbound, followed by a written verdict on the offer, which is Modern Inbound's professional opinion. Unless the client chooses the guarantee option described in this paragraph, the Message-Market Fit Test carries no guarantee of any number of positive replies, and no refund applies if fewer than the included number are delivered. Guarantee option: if the client chooses it in the written proposal, the Message-Market Fit Test fee is ₹3,99,000 plus GST ($4,999 for clients billed in US dollars). If fewer than the included number of positive replies for the client's market has been delivered when the test ends, Modern Inbound refunds part of ₹3,00,000 ($3,750). The part is the number of positive replies missing divided by the included number. For example, if half are missing, half is refunded. The refund is paid within fourteen days after the test ends. If the included number is delivered, nothing is refunded. The mailboxes and domains are paid to the provider and are not refunded by Modern Inbound. Engagements signed before 30 September 2026 keep the terms of their signed Service Agreement, including any positive reply guarantee it states.

7. Liability Limitations

Provider's total aggregate liability is capped at the fees paid for the engagement concerned, excluding GST. We are not liable for indirect, consequential, or punitive damages.

8. Termination

There is no termination for convenience during the Message-Market Fit Test. Either party may terminate immediately for material breach, including non-payment or non-compliance with anti-spam laws. Upon termination, all outstanding fees become immediately due, and access to services will be discontinued.

9. Intellectual Property

Modern Inbound retains all rights to our methodologies, processes, and proprietary systems. Clients retain ownership of their provided content and data.

10. Confidentiality

Both parties agree to maintain confidentiality of proprietary information shared during the business relationship. This obligation survives termination of the agreement.

11. Force Majeure

Neither party is liable for delays or failures due to circumstances beyond reasonable control, including natural disasters, government actions, or third-party platform outages.

12. Governing Law

These Terms are governed by Indian law. Disputes will be resolved through arbitration in Pune, Maharashtra, India, under the Arbitration and Conciliation Act, 1996 (as amended).

13. Modifications

We may modify these Terms with 30 days' notice. Continued use of services after modifications constitutes acceptance of the updated Terms.

14. No Reliance / No Oral Modifications

This Agreement and the documents referenced herein constitute the entire understanding between the parties. No oral or informal communications shall create any binding obligations. Any modification must be in writing and signed by both parties.

15. Contact Information

For questions about these Terms of Service or our services, please contact us:

1. Introduction

This Cookie Policy explains how Modern Inbound uses cookies and similar technologies on our website and services. We are committed to transparency about our data collection practices and your choices regarding cookies.

2. What Are Cookies

Cookies are small text files stored on your device when you visit our website. They help us provide better user experience, analyze website performance, and deliver relevant content.

3. Types of Cookies We Use

4. Third-Party Cookies

We use third-party services that may set their own cookies:

• Google Analytics: Website performance and user behavior analysis
• Facebook Pixel: Advertising and conversion tracking
• Sales engagement tools: Service integration and functionality

5. Cookie Consent

Where required by law (e.g., EU/UK), we display a cookie consent banner and do not set non-essential cookies until consent is provided. You can manage your cookie preferences through your browser settings or our consent management platform.

6. Managing Cookies

You can control cookies through:

• Browser settings to block or delete cookies
• Opt-out tools provided by advertising networks
• Our cookie preference center (where available)
• Disabling JavaScript in your browser

7. Updates to This Policy

We may update this Cookie Policy to reflect changes in our practices or applicable laws. We will notify you of significant changes by posting the updated policy on our website.

8. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

1. Agreement Overview

This Master Service Agreement governs the provision of outbound cold email lead generation services by Modern Inbound. This Agreement is designed to protect our business interests while establishing clear expectations for service delivery.

2. Service Scope

The Message-Market Fit Test covers one agreed offer and one target market of at least 50,000 accounts, run from 30 mailboxes and their domains, bought in the client's own name. List building, copy, testing of 100+ messaging angles and verification work sit inside the Message-Market Fit Test fee.

The Message-Market Fit Test runs on mailboxes and domains that the client buys in its own name and at its own cost, paid to the provider. They are the client's property from purchase. Modern Inbound's tools, lists, copy and methods remain Modern Inbound's property unless transferred by the System agreement. If the client takes the System or the monthly continuation, the mailboxes and domains continue in the client's name and no transfer is needed. The campaigns, ideal customer profile, data sources and build details are not part of the Message-Market Fit Test and are shared only if the client buys the System or the monthly continuation. If the client takes the System, Modern Inbound also provides the campaigns, the ideal customer profile, the data sources and a written account of how the system is built, the campaign copy and the results of each variation tested, the account map, walkthrough recordings and a written operating guide, which are the client's property from handover, and the client pays the providers directly. After the handover, Modern Inbound has no further obligations unless agreed in writing.

This engagement does not include meetings, calls, proposals, or closing.

3. Payment Terms

The Message-Market Fit Test fee is ₹1,99,000 plus GST ($2,499 for clients billed in US dollars), or the higher fee under the guarantee option described below,, paid in full before the test starts. Separately, the client buys the mailboxes and domains for the test in its own name and at its own cost, paid to the provider (currently about USD 99 a month for 30 mailboxes and USD 130 for domains). Modern Inbound does not charge for them, and they are not refundable by Modern Inbound. The System fee is set out in the written proposal, invoiced only if the client chooses to take the System after the test, and paid in full before the handover begins. Time with Rishabh Ambasta for training, calls or setup is available on request at ₹50,000 plus GST ($600) per hour, agreed in writing in advance. After a Message-Market Fit Test, instead of taking the System, the client may keep Modern Inbound running outreach for the monthly fee set out in the written proposal, invoiced monthly in advance; either party may end it with notice given before the next month begins. No fee is refundable once work has begun, except the refund under the guarantee option.

4. Data Retention

Campaign data will be retained for 3 years after the client relationship ends for compliance and performance analysis purposes.

5. Performance Standards

We do not guarantee meetings, sales, or revenue. Results depend on market conditions, message quality, and other factors beyond our control.

The Message-Market Fit Test runs from mailboxes and domains bought in the client's own name, without the client's brand and without copy approvals from the client. It ends when the number of positive replies included for the client's market has been delivered: twenty where the campaign targets India, ten where it targets markets outside India or India together with other markets, and five where it targets the United States only, with the market recorded in the written proposal; or 90 days after the first campaign email, whichever comes first, and sending for the client's offer then stops. The first campaign email is sent after a warm-up period of about fourteen days, which does not count towards the 90 days. Positive replies are delivered as introductions from Modern Inbound, followed by a written verdict on the offer, which is Modern Inbound's professional opinion. Unless the client chooses the guarantee option described in this paragraph, the Message-Market Fit Test carries no guarantee of any number of positive replies, and no refund applies if fewer than the included number are delivered. Guarantee option: if the client chooses it in the written proposal, the Message-Market Fit Test fee is ₹3,99,000 plus GST ($4,999 for clients billed in US dollars). If fewer than the included number of positive replies for the client's market has been delivered when the test ends, Modern Inbound refunds part of ₹3,00,000 ($3,750). The part is the number of positive replies missing divided by the included number. For example, if half are missing, half is refunded. The refund is paid within fourteen days after the test ends. If the included number is delivered, nothing is refunded. The mailboxes and domains are paid to the provider and are not refunded by Modern Inbound. Engagements signed before 30 September 2026 keep the terms of their signed Service Agreement, including any positive reply guarantee it states.

6. Client Obligations

Client agrees to:

• Provide accurate and compliant campaign content
• Ensure legal right to contact provided prospects
• Respond to compliance inquiries within 48 hours
• Maintain current billing information

7. Liability Limitations

Provider's total aggregate liability is capped at the fees paid for the engagement concerned, excluding GST. This limitation applies to all claims regardless of the legal theory.

8. Termination Rights

There is no termination for convenience during the Message-Market Fit Test. Modern Inbound reserves the right to immediately terminate services for non-compliance with anti-spam laws, non-payment, or material breach of this Agreement. Upon termination, all outstanding fees become immediately due.

9. Dispute Resolution

All disputes will be resolved through binding arbitration in Pune, Maharashtra, India, under the Arbitration and Conciliation Act, 1996 (as amended). The arbitration will be conducted in English.

10. Governing Law

This Agreement is governed by the laws of India. Any legal proceedings must be conducted in Pune, Maharashtra, India.

11. No Reliance / No Oral Modifications

This Agreement and the documents referenced herein constitute the entire understanding between the parties. No oral or informal communications shall create any binding obligations. Any modification must be in writing and signed by both parties.

12. Contact Information

For questions regarding this Master Service Agreement, please contact:

1. Policy Overview

This Acceptable Use Policy establishes the rules and guidelines for using Modern Inbound's outbound cold email lead generation services. Compliance with this policy is mandatory for all clients and protects both parties from legal and reputational risks.

2. Prohibited Activities

Clients may not use our services for:

• Sending unsolicited emails to purchased consumer lists
• Promoting illegal products, services, or activities
• Distributing malware, viruses, or harmful content
• Impersonating other individuals or organizations
• Violating intellectual property rights
• Harassment, threats, or abusive communications
• Adult content or gambling promotions

3. Anti-Spam Compliance

All campaigns must comply with:

• CAN-SPAM Act (United States)
• GDPR (European Union)
• CASL (Canada)
• Information Technology Act, 2000 (India)
• Local anti-spam laws in target jurisdictions

4. Content Standards

All email content must:

• Include accurate sender identification
• Provide clear unsubscribe mechanisms
• Contain truthful subject lines
• Include valid physical address
• Respect recipient opt-out requests

5. Enforcement

Violations of this policy may result in immediate service suspension or termination. Modern Inbound reserves the right to review all campaign content and reject non-compliant materials.

6. Liability

Clients are solely responsible for ensuring their campaigns comply with all applicable laws and regulations. Modern Inbound's liability is limited as specified in our Terms of Service and MSA.

7. Contact and Reporting

To report violations of this Acceptable Use Policy or ask questions about acceptable practices:

1. Professional Standards

Modern Inbound maintains high professional standards in delivering outbound cold email lead generation services. While we strive for excellence, this statement clarifies our liability limitations and professional responsibilities.

2. Service Limitations

We provide professional services to the best of our ability but cannot guarantee specific outcomes, response rates, or business results. Campaign performance depends on factors beyond our control including market conditions and recipient behavior.

3. Liability Cap

Our total liability for any claims arising from our services is capped at the fees paid for the engagement concerned, excluding GST. This cap applies regardless of the legal theory of liability.

4. Client Responsibility

Clients are responsible for ensuring the legality and appropriateness of their campaign content and target audiences. We are not liable for client violations of anti-spam laws or other regulations.

5. Disclaimer of Warranties

We do not warrant meetings, sales, revenue, positive replies, or the deliverability of any specific message. For engagements signed before 30 September 2026, any positive reply guarantee in the signed Service Agreement applies on the terms it sets out.

6. Contact Information

For questions about our professional indemnity coverage or to discuss specific concerns:

1. Compliance Overview

Modern Inbound is committed to maintaining the highest standards of legal and ethical compliance in our outbound cold email lead generation services. This document outlines our compliance framework and industry certifications.

2. Regulatory Compliance

We maintain compliance with:

• Indian Laws: Information Technology Act, 2000 and Digital Personal Data Protection Act, 2023 (DPDPA)
• US Laws: CAN-SPAM Act, TCPA, and state privacy laws
• EU Laws: GDPR and ePrivacy Directive
• Canadian Laws: CASL and PIPEDA
• Other Jurisdictions: Local anti-spam and privacy laws as applicable

3. Industry Standards

Our operations align with:

• Email marketing best practices and industry guidelines
• Data protection and privacy standards
• Anti-spam compliance protocols
• Professional service delivery standards

4. Data Handling Practices

We implement strict data handling procedures including encryption, access controls, and regular security audits to protect client and prospect information.

5. Continuous Monitoring

Our compliance program includes ongoing monitoring of regulatory changes, industry developments, and internal process improvements to maintain the highest standards.

6. Disclaimer

While we maintain high compliance standards, clients remain responsible for ensuring their specific use cases comply with all applicable laws and regulations in their jurisdictions.

7. Contact Information

For compliance-related inquiries, certification verification, or regulatory questions: