Lead generation agency · Managed service providers
A lead generation agency built for managed service providers.
Positive replies from IT directors, CTOs and infrastructure leads who are actively evaluating managed services. Billed quarterly.
Measured results
40
Leads delivered
A voice AI company opened forty new buyer conversations.
Builds voice AI in a category crowded with pitches, where a buyer demos few of the many tools they hear about.
Voice AI
22
Leads delivered
An assessment platform found its buyer: staffing agency owners.
Screening SaaS targeting owners and MDs of US and UK staffing agencies, who receive more software pitches than anyone.
Skills assessment SaaS · US and UK staffing agencies · April to August 2026
14
Leads delivered
An HRMS platform found the hook payroll teams reply to.
An HRMS and payroll platform selling to multi-site Indian companies. Every vendor emails the same CHROs; they needed a problem a payroll manager would recognise as their own.
HR and payroll software · India · July to 5 September 2026
How it runs
01
ICP and list build
A list of IT directors, CTOs and VPs of Infrastructure at mid-market accounts, filtered by signals like ticket volume and contract renewal timing.
02
Infrastructure and warm-up
Dedicated sending domains and mailboxes, bought in your name and warmed for 14 days, so your primary domain is never put at risk.
03
MSP-native copy
Sequences written for IT directors, CTOs and compliance officers, referencing the tools MSP buyers recognize instead of a generic credentials pitch.
04
Replies delivered
Every positive reply lands with you carrying the full thread, contact details and a one-tap reply. You take it from there.
Personalised at ₹75,000 a month. Segmented at ₹50,000.
Personalized Outreach is ₹75,000 + GST a month ($899): every email is written for the person it goes to, from something that just happened to them. Segmented Outreach is ₹50,000 + GST a month ($599): emails written for each segment of your market. Both test 100+ messaging angles and hand you every warm lead, billed quarterly. The 30 mailboxes and their domains are bought in your name and paid to the provider: $99 a month for the mailboxes and $150 a year for the domains. The first 14 days are mailbox warm-up and are free.
Questions
How is MSP lead generation different from generic B2B lead generation?
MSP buyers sit inside IT departments and procurement. They trust peer recommendations, care about response times and compliance alignment, and ignore generic pipeline-growth copy. We build lists of IT directors, CTOs and infrastructure leads at mid-market accounts, write outreach around MSP-specific pain like vendor sprawl and ticket volume, and reference the tools MSP buyers actually run day to day.
What does MSP lead generation cost?
Personalized Outreach, where every email is written for the person it goes to, is ₹75,000 + GST a month ($899 for clients billed in US dollars). Segmented Outreach, with emails written for each segment of your market, is ₹50,000 + GST a month ($599). Both are billed quarterly, test 100+ messaging angles on your market and hand you every warm lead. The 30 mailboxes and their domains are bought in your name and paid to the provider: $99 a month for the mailboxes and $150 a year for the domains. The first 14 days are mailbox warm-up and are free. There are no guarantees and no refunds.
Which MSP decision-makers should outbound target?
At smaller mid-market accounts, the IT Director or Head of IT signs MSP contracts. At larger accounts, expect a CTO, VP of IT or Director of Infrastructure gatekeeping, with a compliance officer involved in regulated industries. We build separate sequences for these personas rather than one generic one.
What counts as a positive reply?
A prospect who is interested, wants more information, agrees to a call, or refers us to the right person. Not an unsubscribe or a polite no. We never call it a meeting; your team works the reply from there.
How long until an MSP campaign produces replies?
Infrastructure and warm-up take the first weeks, then sending scales. Most MSP engagements see their first delivered replies inside 30 to 45 days.