Lead generation agency
A B2B lead generation agency built to deliver replies.
Research-led outbound run end to end: infrastructure, lists, copy and sending, with the positive replies sent to you. Billed quarterly.
Measured results
$100k
Client revenue closed
A recruitment agency closed $100k from our leads.
A founder-led Indian recruitment agency that grew on referrals and had no outbound motion of its own.
Recruitment and staffing · India · 2026
208
Leads delivered
A gifting company found a vertical nobody had sold to.
Sells curated hampers to companies from startups to listed enterprises. Buyers sit across HR, admin and procurement; their own outreach reached one at a time and went quiet between festivals.
Corporate gifting · India · April to September 2026
50
Leads delivered
A marketing ops platform needed outbound to sell its own marketing ops.
Sells HubSpot setup and marketing operations to growth teams, buyers who judge every email they receive professionally.
HubSpot setup and marketing ops · United States
How it runs
01
ICP and buyer research
We define who buys, why they reply and what their day looks like before a single email is written.
02
List building and verification
Prospect lists built to the ICP and verified before send, so campaigns reach real inboxes at real companies.
03
Infrastructure and warm-up
Dedicated sending domains and mailboxes, bought in your name and warmed for 14 days, so your primary domain is never put at risk.
04
Copy and angle testing
A few angles run in parallel. Winners scale, losers stop, and every test comes from the buyer research.
05
Replies delivered
Every positive reply lands with you carrying the full thread, contact details and a one-tap reply. You take it from there.
Personalised at ₹75,000 a month. Segmented at ₹50,000.
Personalized Outreach is ₹75,000 + GST a month ($899): every email is written for the person it goes to, from something that just happened to them. Segmented Outreach is ₹50,000 + GST a month ($599): emails written for each segment of your market. Both test 100+ messaging angles and hand you every warm lead, billed quarterly. The 30 mailboxes and their domains are bought in your name and paid to the provider: $99 a month for the mailboxes and $150 a year for the domains. The first 14 days are mailbox warm-up and are free.
Questions
What does a B2B lead generation agency do?
It identifies your ideal customer profile, researches how buyers actually talk about their problem, builds and verifies prospect lists, writes and runs cold email campaigns, and hands you the positive replies. Modern Inbound runs it from mailboxes and domains bought in your name.
How does Modern Inbound run lead generation?
ICP and buyer research first, then infrastructure and warm-up, then verified lists, then copy and angle testing across a few campaigns at once, with the winners scaled and the losers stopped. Every positive reply lands with you with the full thread and contact details.
What does B2B lead generation cost?
Personalized Outreach, where every email is written for the person it goes to, is ₹75,000 + GST a month ($899 for clients billed in US dollars). Segmented Outreach, with emails written for each segment of your market, is ₹50,000 + GST a month ($599). Both are billed quarterly, test 100+ messaging angles on your market and hand you every warm lead. The 30 mailboxes and their domains are bought in your name and paid to the provider: $99 a month for the mailboxes and $150 a year for the domains. The first 14 days are mailbox warm-up and are free. There are no guarantees and no refunds.
What counts as a positive reply?
A prospect who is interested, wants more information, agrees to a call, or refers us to the right person. Not an unsubscribe or a polite no. We never call it a meeting; your team works the reply from there.
How long until lead generation campaigns produce replies?
Infrastructure and warm-up take the first weeks, then sending scales. Most engagements see their first delivered replies inside 30 to 45 days.