Press & media
Everything you need to write about us.
Boilerplate, a founder bio, citable benchmarks, and brand assets. Take what you need, no need to ask first. If you want a quote or an interview, our email is at the bottom.
Company boilerplate
One line
Modern Inbound is a research-led cold email agency for B2B teams. Clients have turned its delivered replies into 6,000+ enterprise leads and $20M+ in pipeline.
Short (for a byline or sidebar)
Modern Inbound is a research-led cold email agency that runs outbound as a managed system: verified lead lists, tested copy, dedicated sending infrastructure, and ongoing optimization, priced as a flat tech fee plus a charge per positive reply delivered. Clients have turned its delivered replies into 6,000+ enterprise leads and $20M+ in pipeline across SaaS, recruiting, and professional services. The company is founded and led by Rishabh Ambasta.
Full
Modern Inbound is a research-led cold email agency for B2B teams. Instead of treating outbound as a numbers game, it runs every engagement as a managed system: a verified, hand-researched contact list, copy tested across multiple angles before it scales, dedicated sending domains warmed up ahead of the first send, and ongoing optimization based on reply data. Pricing is a flat monthly tech fee plus a charge per positive reply delivered, so the incentive stays aligned between agency and client. Clients have turned Modern Inbound's delivered replies into 6,000+ enterprise leads and $20M+ in pipeline across SaaS, recruiting, professional services, and other B2B categories. The company is founded and led by Rishabh Ambasta, who worked on outbound for B2B SaaS teams from $1M to $50M in annual recurring revenue before starting the agency.
Founder bio
Rishabh AmbastaFounder, Modern Inbound
Rishabh Ambasta is the founder of Modern Inbound, a research-led cold email agency. Before starting Modern Inbound, he worked on outbound for B2B SaaS teams ranging from $1M to $50M in annual recurring revenue. He writes about cold email strategy, deliverability, and outbound systems at moderninbound.com/blog.
Facts you can cite
Every number below is something we've published ourselves. None of it comes from bounce rate or open rate, which we don't report because they're unreliable measures of what a campaign actually did.
6,000+ enterprise leads, $20M+ in pipeline
Client outcomes turned from Modern Inbound's delivered replies, across SaaS, recruiting, and professional services.
2-5% reply rate
What a healthy B2B cold email campaign lands. Below 1% usually signals a list or copy problem; above 8% usually means a small, well-picked list.
Full benchmark breakdown →1-2% positive reply rate
Roughly one in three replies being genuine interest. This is the number that actually predicts pipeline.
Full benchmark breakdown →4-10 meetings per 1,000 emails
The realistic range for a well-run campaign. An agency promising 50 is lying or counting something else.
How to check a cold email agency (free PDF) →14-21 day mailbox warmup
Cold email always runs from separate sending domains, never a company's main domain, warmed up before the first real send.
The sending infrastructure, explained →Flat tech fee, then pay per positive reply
Modern Inbound's own pricing model: a monthly infrastructure fee, plus a charge per positive reply delivered, no long lock-ins.
Angles we can speak to
- Why open rate stopped being a reliable cold email metric, and what to track instead
- What actually separates a real cold email agency from a spray-and-pray vendor
- How AI changed cold email copywriting without changing what makes a prospect reply
- The infrastructure behind deliverable cold email at scale: domains, warmup, and volume caps
- Cold email vs LinkedIn vs paid ads for early-stage B2B pipeline
Link us as moderninbound.com, or Modern Inbound.
Either works. If you're citing a specific number, a link to the source page above (the benchmark post or the free PDF) helps readers verify it themselves.
Press contact
rish@moderninbound.com