Press & media
Everything you need to write about us.
Boilerplate, a founder bio, citable benchmarks, and brand assets. Take what you need, no need to ask first. If you want a quote or an interview, our email is at the bottom.
Company boilerplate
One line
Modern Inbound runs Message-Market Fit Tests for B2B offers with cold email. It tests 100+ messaging angles on a client's market and sends the client the warm leads. It has delivered 6,000+ warm leads to B2B teams.
Short (for a byline or sidebar)
Modern Inbound runs Message-Market Fit Tests for B2B offers with cold email. It tests 100+ messaging angles on a client's market from mailboxes and domains bought in the client's own name, sends the client each warm lead as an introduction, and gives a written verdict on whether the offer works cold. It has delivered 6,000+ warm leads to B2B teams across SaaS, recruiting and professional services. The company is founded and led by Rishabh Ambasta.
Full
Modern Inbound runs Message-Market Fit Tests for B2B offers with cold email. Before a company hires SDRs or commits to an outbound program, Modern Inbound tests 100+ messaging angles on that company's market from mailboxes and domains bought in the client's own name, without the client's brand and without copy approvals. Up to 20 warm leads are included in India, 10 outside India and 5 for the US only, and the test stops at that number or 90 days from the first campaign email, whichever comes first. The client gets each warm lead as an introduction and a written verdict on whether the offer works cold. Modern Inbound has delivered 6,000+ warm leads to B2B teams across SaaS, recruiting, professional services and other B2B categories. The company is founded and led by Rishabh Ambasta, who worked on outbound for B2B SaaS teams from $1M to $50M in annual recurring revenue before starting it.
Founder bio
Rishabh AmbastaFounder, Modern Inbound
Rishabh Ambasta is the founder of Modern Inbound, a research-led cold email agency. Before starting Modern Inbound, he worked on outbound for B2B SaaS teams ranging from $1M to $50M in annual recurring revenue. He writes about cold email strategy, deliverability, and outbound systems at moderninbound.com/blog.
Facts you can cite
Every number below is something we've published ourselves. None of it comes from bounce rate or open rate, which we don't report because they're unreliable measures of what a campaign actually did.
6,000+ warm leads delivered
Delivered to B2B teams across SaaS, recruiting and professional services.
2-5% reply rate
What a healthy B2B cold email campaign lands. Below 1% usually signals a list or copy problem; above 8% usually means a small, well-picked list.
Full benchmark breakdown →1-2% positive reply rate
Roughly one in three replies being genuine interest. This is the number that actually predicts pipeline.
Full benchmark breakdown →4-10 meetings per 1,000 emails
The realistic range for a well-run campaign. An agency promising 50 is lying or counting something else.
How to check a cold email agency (free PDF) →14-21 day mailbox warmup
Cold email always runs from separate sending domains, never a company's main domain, warmed up before the first real send.
The sending infrastructure, explained →Test first, then the system is yours
Modern Inbound's own model: a ₹1,99,000 + GST Message-Market Fit Test on the offer, plus the mailboxes and domains, bought in the client's name, then the client takes over the system if it works.
Angles we can speak to
- Why open rate stopped being a reliable cold email metric, and what to track instead
- What actually separates a real cold email agency from a spray-and-pray vendor
- How AI changed cold email copywriting without changing what makes a prospect reply
- The infrastructure behind deliverable cold email at scale: domains, warmup, and volume caps
- Cold email vs LinkedIn vs paid ads for early-stage B2B pipeline
Link us as moderninbound.com, or Modern Inbound.
Either works. If you're citing a specific number, a link to the source page above (the benchmark post or the free PDF) helps readers verify it themselves.
Press contact
rish@moderninbound.com