129 qualified leads in 90 days.
A recruitment agency owner was great at closing clients once they got in the room, and terrible at getting in the room consistently. We turned the agency's outreach into a machine that stacked the calendar with hiring managers and HR directors who actually had open roles.
qualified leads in 3 months
0
Qualified leads / 90 days
0
Retainers signed
0%
Reply rate
0%
Meeting-to-close rate
The problem
The challenge
The agency founder spent 80% of his week running desks and managing recruiters. Prospecting was the first thing to slip. When referrals dried up, he'd scramble on LinkedIn for a week, close one client, then the cycle repeated. Revenue was lumpy and personal output was capped by calendar hours. He needed a client-side pipeline that ran without him.
What we did
Our approach
01
Specialist targeting
Cut the ICP from 'any company hiring' to 3 verticals where the agency had deep placement history. Targeted hiring managers, HR directors, and VPs with open headcount signals.
02
Outcome-led sequences
Every email opened with a specific placement fit, not a credentials pitch. Lead with '3 senior backend engineers placed at [competitor] in last 6 weeks' beats 'we're a top agency' every time.
03
Calendar integration
When prospects replied interested, a managed SDR handled scheduling directly into the founder's calendar. He showed up to warm conversations with decision-makers who already understood the pitch.
Outcome
The results
Over 90 days the agency generated 129 qualified leads, closed 11 retainer agreements, and booked the founder's calendar with decision-maker meetings. Revenue from outbound surpassed referral revenue by month 3. The agency has since scaled from 4 to 9 recruiters to handle delivery.
129 qualified leads in 90 days
11 retainer agreements signed in the same window
17% reply rate on specialist-targeted sequences
9% meeting-to-close rate on held conversations
Founder time spent prospecting dropped from 15 hrs/wk to 2 hrs/wk
Outbound revenue surpassed referral revenue by month 3
“I stopped being the bottleneck. Meetings show up on my calendar, I close them, recruiters handle delivery. The agency finally runs like a system instead of a hustle.”
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