ROI Calculator
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From first meeting → closed deal. Longer cycles mean less pipeline lands in Year 1.
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›How we calculated this
Close rate (20%): Industry-standard conversion rate for qualified outbound meetings to closed deals. Intentionally conservative versus agency claims of 40-50%.
SDR meetings booked (~12/month): Benchmark from an Operatix study of 150 outbound SDRs: 15 booked, 80% show rate = 12 held meetings/month. Bridge Group's annual SDR Metrics Report corroborates.
SDR ramp time (3 months): Bridge Group: median 3.1-3.2 months to full productivity.
SDR annual attrition (40%): Median SDR turnover 32-45% (SOMAmetrics, Orum, Bridge Group). Median tenure: 14-16 months.
SDR fully loaded cost (₹12L / $95K): India: base ₹4.5-6L + OTE + tools (~₹60K) + management overhead + benefits = ₹10-12L conservative all-in (Payscale, Glassdoor, salary.com India). US: Bridge Group 2024 data, base + OTE ~$82-95K fully loaded.
Modern Inbound cost: ₹1,50,000/month / $2,500/month on quarterly retainer. Matches our pricing page.
Sources: Bridge Group SDR Metrics · SOMAmetrics · Martal SDR Salary Guide · Payscale India