Comparison
Unify vs Koala (2026): Koala Shut Down, Here's What's Left
September 25, 2026 · 5 min read
Koala shut down Sept 30, 2025 after Cursor's acqui-hire. Here's how Unify's signal-based selling compares in 2026, plus real pricing for both.
How to pick a tool
Koala shut down for good on September 30, 2025, five months after raising a $15M Series A, when Cursor acqui-hired its founding team for AI coding work, not intent data. If you're still Googling "Unify vs Koala" in 2026, the real question isn't which is better. It's whether Unify's signal-based selling platform, priced from $20 to $60+ per seat, is worth adopting for a team that lost its old tool with zero notice.
Unify vs Koala in 2026: Status, Pricing, and Signals Side by Side
Koala's row reflects what the platform offered before it went offline. Unify's numbers are live as of August 2026.
| Category | Unify | Koala (pre-shutdown) | Edge |
|---|---|---|---|
| Status in 2026 | Active, adding features | Discontinued Sept 30, 2025 | Unify, the only one still running |
| Starting price | Free, then $20/seat/mo | Free, then $350/mo flat | Depends on team size |
| Top-tier pricing | $60/seat/mo Pro, custom Business | $350/mo flat, unlimited seats | Koala was cheaper for large teams |
| Signal sources | 25+ signals via Unify Intent, 6sense, Clearbit, Demandbase, Snitcher | Website visits plus product telemetry via its own JS SDK | Unify wins breadth, Koala won PLG depth |
| CRM integrations | Salesforce and HubSpot, native on all plans | Salesforce, HubSpot, Slack | Tie |
| Best fit | Sales-led B2B teams running signal-based outbound | Was PLG SaaS with self-serve signups | Depends on motion |
What actually happened to Koala, and is it really gone?
Yes. Cursor acqui-hired Koala's three founders in July 2025 to build its enterprise sales and coding-assistant team, not to keep running the intent product, per reporting on the deal. The app went fully offline on September 30, 2025, with no login and no data export, five months after Koala had raised a $15M Series A from CRV and HubSpot Ventures.
How does Unify's signal-based selling actually work?
Unify treats buying intent as a waterfall problem. It tracks 25+ signal types, including website visits, G2 profile views, job changes among decision-makers, and CRM events like closed-lost deals returning to the site, then enriches company identity through Unify Intent, 6sense, Clearbit, Demandbase, and Snitcher for a claimed 75%+ match rate on anonymous visitors, per Unify's signals page. Those signals fire automated "Plays," the same job Koala's telemetry layer did for PLG teams, except Unify leans on firmographic and web data instead of in-app product events.
What does Unify cost per seat in 2026?
Unify runs a four-tier, credit-metered model instead of Koala's old flat fee. Free covers up to 3 seats at 100 credits per seat monthly. Base runs $20/seat/month for 800 credits. Pro is $60/seat/month with 2,400 credits plus read-only Salesforce and HubSpot sync. Business is custom-priced and annual, adding read-write CRM sync, SSO, and managed mailboxes at $25 each, per Salesmotion's 2026 Unify pricing breakdown.
- Extra seats on annual Pro and Business plans run $100/seat/month
- Managed email mailboxes cost $25/mailbox/month on top of the base plan
- Pro ships with a 14-day free trial before the seat fee kicks in
Koala's old Growth plan was a flat $350/month regardless of seat count, per Dimmo's 2026 Koala review, which undercut Unify's per-seat math for a 10-person team. That comparison is moot now, but it explains why some former Koala customers are sticker-shocked moving to any per-seat intent tool.
Which one should you actually use in 2026?
There's no real choice left to make. Koala is off the market, and pretending otherwise wastes your evaluation time. If you're a sales-led B2B team with 10+ reps already live on Salesforce or HubSpot, Unify's Pro tier is the reasonable landing spot.
If you're a PLG company that leaned on Koala for deep product-usage signals like feature adoption and in-app events, Unify's web and firmographic signals won't fully replace that layer. Pair it with a separate product analytics tool rather than expect Unify to do both jobs. And watch the credit metering: usage scales the bill, not just seat count, so budget for that before signing an annual Business contract.
Modern Inbound has booked 3,000+ qualified B2B meetings for clients running cold outbound, and most layered in signal-based tools like Unify once volume justified the seat cost, not before. If you'd rather have someone run the outbound motion while you evaluate intent tools separately, that's what Modern Inbound's setup service handles.
FAQ: Unify vs Koala in 2026
Is Koala (getkoala.com) still available in 2026?
No. Koala shut down on September 30, 2025 after Cursor acqui-hired its founding team. There's no login, no data export, and no announced relaunch.
What happened to Koala after the Cursor acquisition?
Cursor hired Koala's three founders in July 2025 to build its enterprise sales and AI coding team. The intent product was shut down rather than kept running or sold to another buyer.
How much does Unify cost per seat in 2026?
Unify starts free for up to 3 seats, then runs $20/seat/month on Base and $60/seat/month on Pro, with a custom-priced Business tier for larger teams needing read-write CRM sync.
Does Unify replace Koala's product-usage signals?
Only partly. Unify covers web visits, firmographic data, and CRM events well, but it doesn't ship a native product-telemetry SDK like Koala's, so PLG teams tracking feature usage still need a separate analytics layer.
By Rishabh Ambasta, Founder, Modern Inbound.
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Rishabh AmbastaFounder, Modern Inbound
Runs a research-led cold email agency measured in delivered replies. Before that, outbound for SaaS teams from $1M to $50M ARR. LinkedIn
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