Inbound B2B lead generation services that compound.
Outbound fills the pipeline this quarter. Inbound compounds it next quarter. We run both, in sequence, so you stop choosing between fast meetings and a durable channel.
0 days
To first inbound meeting
0-9 mo
To primary channel
0x
Cheaper than in-house
0+
B2B clients served
What's the difference between inbound and outbound lead generation?
Outbound goes to the buyer: cold email, LinkedIn DMs, cold calls. Inbound makes the buyer come to you: SEO, content, LinkedIn posts, webinars. Modern Inbound combines both. Outbound creates awareness and fills the pipeline this quarter. Inbound compounds authority and fills it next quarter. Running only one leaves half the pipeline on the table.
The mistake most B2B teams make is picking one and waiting for it to work. Outbound-only teams burn out because every quarter starts at zero. Inbound-only teams starve for 6 months before content compounds. We sequence them: outbound from day 1, inbound from day 30, and by month 6 inbound volume crosses outbound volume.
The inbound stack
What does our inbound B2B lead generation engine include?
01
pSEO content engine
5 programmatic SEO posts per day. Category-specific: alternatives, comparisons, integrations, use cases. 101 posts published in our first 90 days of running the engine on moderninbound.com.
02
LinkedIn founder-led content
3 posts per week from the founder's personal profile, where reach is 5-10x the company page. Specific numbers, contrarian takes, practitioner-voice. 50k+ monthly organic impressions in under 6 months.
03
Reply-to-inbound conversion
Outbound replies get nurtured into inbound touchpoints. Every positive reply opts into our newsletter. Every inbound lead sees our outbound content. The same prospect compounds through multiple channels.
How long does inbound lead generation take to produce pipeline?
Inbound takes 60–90 days to produce first meetings at meaningful volume and 6–9 months to become the primary pipeline source. SEO content needs 4–12 weeks to index and rank. LinkedIn content needs 30–60 days of consistent posting to build reach. That's why we run outbound in parallel: outbound fills the gap while inbound compounds.
Month 1
Outbound books meetings. Inbound content starts indexing.
Month 2–3
First inbound SEO + LinkedIn leads arrive.
Month 4–6
Inbound volume climbs. Cost per meeting drops.
Month 7+
Inbound becomes primary. Outbound is the safety net.
What does inbound B2B lead generation cost in 2026?
Our combined inbound + outbound retainer starts at ₹1,50,000/month or $2,500/month. Pure inbound retainers from specialist agencies typically run ₹3L-8L/month in India or $4K-12K/month in the US. A dedicated in-house content hire costs ₹12-20L/yr fully loaded, with 4-6 months to productivity.
Included in the retainer
- 5 pSEO posts/day (category-targeted)
- 3 LinkedIn founder-led posts/week
- Weekly GSC + CTR optimization
- Outbound-to-inbound nurture flows
- Monthly ranking + authority reports
- Schema + technical SEO on published posts
Monthly · inbound + outbound
₹1,50,000
or $2,500 · month-to-month
Stop trading outbound effort for inbound authority.
Run both. Compound both.
30 minutes on a call. We'll map your inbound runway, show you what outbound fills in the gap, and give you a 90-day plan either way.