B2B prospecting agency that fills your calendar.
Done-for-you B2B prospecting. We handle ICP research, verified list building, persona-tuned sequences, and reply management until a meeting is booked. You own the meeting and the close.
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B2B clients served
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Infra live
What does a B2B prospecting agency do?
A B2B prospecting agency handles the top of the funnel end-to-end: ICP definition, list building from verified data sources, persona-specific sequence writing, campaign execution, and reply management until a meeting is booked. You own the meeting and the close; the agency owns everything before the meeting. This isolates the sales team from the administrative, data-quality, and deliverability work that burns SDR time.
The wrong way to hire a prospecting agency is by lead count. Leads are trivial to generate if quality doesn't matter. The right way: hire by qualified meeting count, held (not just booked), in a target account segment, over a 90-day window. That's the only metric that survives procurement scrutiny.
What we own
What does our B2B prospecting service actually deliver?
01
ICP + list research
We rebuild your ICP from first principles. 3 sharpened personas, 2-5 buying signals per persona, and a 1,500-2,500 contact list per month pulled from Apollo, Clay, ZoomInfo, Cognism and verified before sending.
02
Sequence + angle testing
3 angles per persona per week. We kill losing angles fast and scale winners. By week 6, every live sequence has been pressure-tested against at least 200 contacts. Winners go to 1,000+ per week.
03
Reply management + handoff
Every reply gets qualified before it hits your calendar. No-show rate stays under 15% because we pre-qualify via the reply thread before dropping a Cal.com link. You only talk to buyers.
How is prospecting different from lead generation?
Lead generation is the broad function: any motion that produces leads, inbound or outbound. Prospecting is specifically outbound research-and-reach: identifying accounts, finding decision-makers, verifying contact data, and writing targeted outreach. Prospecting is the fuel for lead generation. A team with weak prospecting runs a weak outbound engine no matter how good their closers are.
The gap between "good enough" prospecting and "great" prospecting is the difference between 1.5% and 8% reply rates. Same closers, same offer, 5x the meeting volume. That's why prospecting is the highest-leverage layer in the outbound stack.
Agency vs in-house SDR: which wins?
| In-house SDR | Prospecting agency | |
|---|---|---|
| Fully loaded cost | ₹12L+/yr · $95K+/yr | ₹18L/yr · $30K/yr |
| Time to first meeting | 12-16 weeks (ramp) | 4-5 weeks |
| Attrition risk | 40% annual | 0% |
| Meetings/month (steady) | 10-14 | 18-28 |
| Product context | High (embedded) | Medium (onboarded) |
| Best for | 3+ SDR teams, complex products | Teams 0-3 SDRs, clear offer |
What does a B2B prospecting agency cost in 2026?
Modern Inbound's prospecting retainer is ₹1,50,000/month or $2,500/month. Full stack: ICP research, 1,500-2,500 monthly contact build, 3-angle sequence testing, reply management, meeting handoff. Month-to-month, no lock-in.
What's included
- ICP definition + 3 persona profiles
- 1,500-2,500 verified contacts/month
- 3-angle sequence testing per persona
- Reply qualification + meeting handoff
- Weekly reporting + angle iteration
- No setup fees · no per-lead costs
Monthly · prospecting retainer
₹1,50,000
or $2,500 · month-to-month
Stop paying SDR salaries that walk in 15 months.
Outsource prospecting. Keep closing.
30 minutes on a call. We'll break down your current prospecting motion, identify what's leaking, and propose a 90-day replan.