THE SIGNAL SYSTEM
Email prospects who match a signal.With full traceability.
Up to 100 emails a day. Each one built on a real public event at the account. Every email traced to its source.
WHO IT IS FOR
This fits
- Markets with a few hundred to a few thousand target accounts.
- Deals big enough that one win pays for the year.
- Buyers who ignore generic email: banks, fintech, enterprise.
- Companies entering a new country, one market at a time.
Not for
- Anyone who wants volume.
- Markets where nothing public happens at the account level.
We check your market for signals before you pay. If they are thin, we tell you on the call.
PRICE
Our fee, for 90 days
₹4,99,000+ GST
Paid before setup. The 90 days start the day the first campaign email is sent.
Tech stack, paid directly by you
About ₹25,000 a month
Tools, mailboxes and domains, bought in your name, on your card. You keep all of it.
HOW IT WORKS
01
One setup call. We buy the tools, domains and mailboxes in your name, on your card. You own them from day one.
02
One onboarding form. Your offer, your market, your proof.
03
We find the signals and write every email. You approve the account list and the copy before anything sends.
We launch within 30 days with 3 live signals.
04
90 days, then handover. The system is yours to run.
No signal, no send.
A person reviews every email before it goes out.
WHAT COUNTS AS A SIGNAL
A public, dated, checkable event at the account.
- A new CEO, CTO or head of a function
- A new licence, or an action by a regulator
- A funding round
- A new product launch
- A tender
- A new rule the account must comply with
Signals older than 90 days do not count.
SIGNAL PLAYBOOKS
A playbook is one signal type, who it applies to, when it fires, and the email built around it. We build 10 a quarter. Once built, a playbook keeps running and keeps firing on every new match, unless you change the criteria. You keep all 10.
Signal
A bank appoints a new CTO.
Who
The CTO and the head of payments.
When
Within 60 days of the appointment.
Built around what a new CTO has to fix first.
THE GUARANTEE
Every email traced to its source.
For every email we send, you see the account, the contact, the signal, its date, the public source link, and the line in the email that uses it.
If any email cannot be traced, we refund ₹5,000 for it.
Up to ₹4,19,000, from the fee, excluding GST. We keep ₹80,000 in all cases to cover data and team costs. Every email is logged in a shared signal log. You have 5 business days to challenge any row.
We do not guarantee replies or meetings. We guarantee that every email had a real reason to be sent.
HONEST LIMITS
- 100 a day is a ceiling, not a target. We never pad with accounts that have no signal.
- If your market runs short of signals, we tell you in week two, not at day 90. Then we add playbooks or widen the market, in writing.
HOW IT COMPARES
| A senior SDR | A volume agency | Building in-house | The Signal System | |
|---|---|---|---|---|
| Who picks the accounts | The SDR, by feel | A filter, by volume | Your team, once built | Only accounts with a live signal |
| Why each email was sent | Rarely recorded | Not recorded | Depends on the team | A source link on every email |
| Cost for a quarter | ₹4,00,000 to ₹5,00,000 with tools | Varies | Months of team time | ₹4,99,000 + GST |
| What you keep | Leaves when they leave | Usually nothing | What ships | Infrastructure, lists, 10 playbooks, signal log |
| Guarantee | None | Usually none | None | ₹5,000 back per untraceable email |
Who picks the accounts
- A senior SDR
- The SDR, by feel
- A volume agency
- A filter, by volume
- Building in-house
- Your team, once built
- The Signal System
- Only accounts with a live signal
Why each email was sent
- A senior SDR
- Rarely recorded
- A volume agency
- Not recorded
- Building in-house
- Depends on the team
- The Signal System
- A source link on every email
Cost for a quarter
- A senior SDR
- ₹4,00,000 to ₹5,00,000 with tools
- A volume agency
- Varies
- Building in-house
- Months of team time
- The Signal System
- ₹4,99,000 + GST
What you keep
- A senior SDR
- Leaves when they leave
- A volume agency
- Usually nothing
- Building in-house
- What ships
- The Signal System
- Infrastructure, lists, 10 playbooks, signal log
Guarantee
- A senior SDR
- None
- A volume agency
- Usually none
- Building in-house
- None
- The Signal System
- ₹5,000 back per untraceable email
RUNNING COSTS
Tools, mailboxes and domains are bought in your name, on your card, and paid directly to the providers. About ₹25,000 a month. We confirm the exact tools and costs before payment.
AT HANDOVER, YOU KEEP
- Your domains and mailboxes
- Prospect lists and campaign assets
- All 10 signal playbooks
- The full signal log
- Recorded walkthroughs and written operating instructions
AFTER 90 DAYS
Your playbooks keep running on their own. Run it with your team, or keep Modern Inbound on for ₹1,00,000 a month + GST to keep building new signal playbooks. Paid monthly in advance. Month to month.
WHICH SYSTEM FITS
The Coverage System
Wide markets. 2,000 to 3,000 emails a day. 20 conversations in 90 days, guaranteed. ₹4,99,000 + GST.
See the Coverage System →
The Signal System
Narrow markets, big deals. Up to 100 emails a day. Every email traced to a signal. ₹4,99,000 + GST.
You are here
FAQ
Do signals exist in my market?
Usually. We check before you pay. If they are thin, we say so on the call.
Why no reply guarantee?
In a small market, a reply guarantee pushes volume. Volume burns your market. We guarantee the part we control: every email has a real reason.
Who owns the tools and mailboxes?
You do, from day one. They are bought in your name, on your card.
Is the writing automated?
Research is assisted by software. A person reviews every email before it sends.