The journey
From first call to first lead.
Eight stages, ordered and timed. Honest about when each one kicks in, and what you see along the way. Most clients close their first lead inside 30 to 45 days.
Day 0
Discovery call.
The first call. We learn your ICP, your offer, and what a good lead actually looks like for you. You leave knowing exactly what we would run.
Day 1–2
Kickoff and onboarding.
Agreement signed, setup fee in. We set up your workspace and send a short intake: ICP, offer, case studies, calendar link, do-not-contact list.
Day 2–4
Infrastructure build.
We buy sending domains and provision mailboxes, then set up SPF, DKIM and DMARC so mail lands in inboxes, not spam. The infra is owned by you.
Day 4–21
Warm-up.
New mailboxes have to warm up before they can send at volume, or everything gets flagged. This is the one stage we will not rush. Roughly two to three weeks.
Day 4–14
Campaign build.
While inboxes warm, we source your lead list, enrich and verify every email, and write the sequences. You approve the copy and the targeting before a single email goes out.
Day ~21
Launch.
Warm-up done, copy approved. Campaigns go live and sending begins, ramped to protect your domain reputation.
Day 21–35
Optimize and first replies.
We watch deliverability and reply rates, then tune subject lines, targeting and follow-ups. Positive replies start landing.
Day 30–45
First lead closed.
A qualified reply becomes a conversation becomes a deal. First lead in the door, and a repeatable channel behind it.
One channel, start to finish.
Every stage above runs through a shared Slack channel with your team. No portals to chase, no status emails. Updates, approvals and every positive reply land in one place, in real time.
- A shared channel with your team from day one
- Same-day answers, no portals to chase
- Copy and targeting approved in-thread
- Every positive reply routed the moment it lands
Start the clock.
Book a call and we will map your first 45 days on the spot.