Terms of Service

1. Introduction

We wrote this to keep campaigns smooth, compliant, and fair to both of us. It's here to protect your brand and ours.

These Terms of Service ("Terms") govern the relationship between you ("Client") and Modern Inbound, providing global outbound cold email lead generation services. By engaging our services, you acknowledge that you have read, understood, and agree to be legally bound by these Terms.

Effective Date: January 1, 2025 | Last Updated: October 9, 2026

2. Services

Modern Inbound runs outbound cold email for the Client for a monthly fee, billed quarterly in advance. The work covers:

• Cold email copywriting and optimization
• B2B prospect list building and research
• Email campaign management and execution
• Delivery of positive replies as introductions

Services are provided on a best-efforts basis. We reserve the right to modify service offerings with reasonable notice.

3. Client Responsibilities

Client agrees to:

• Provide accurate business information and campaign requirements
• Respond to communications within reasonable timeframes
• Comply with all applicable laws and regulations
• Not engage in any activities that could harm Modern Inbound's reputation
• Follow up on leads generated as per their own sales processes

4. Payment Terms

The monthly fee is ₹50,000 plus GST ($599 for clients billed in US dollars), unless a different fee is set out in the written proposal. Fees are billed quarterly in advance, unless the written proposal sets monthly billing. The first billing period starts with the first campaign email. The first campaign email is sent after a warm-up period of about fourteen days, which is not charged. Modern Inbound raises a proforma invoice in the last week before each billing period, payable by its first day, and issues the tax invoice only once payment is received. While an invoice is unpaid, Modern Inbound does not create or continue campaigns. Separately, the Client buys the mailboxes and domains in its own name and at its own cost, paid to the provider (currently about USD 99 a month for 30 mailboxes and USD 150 a year for domains). Modern Inbound does not charge for them. Time with Rishabh Ambasta for training, calls or setup is available only on request, at ₹50,000 plus GST ($600) per hour, agreed in writing in advance. All fees are exclusive of GST, and no fee is refundable.

Either party may end the service with written notice given before the next billing period begins. Because outreach requires significant upfront work, no fee is refundable once work has begun.

If an invoice is unpaid on the 1st, campaigns pause until it is paid. At 30 days overdue, we may end the service.

5. Infrastructure Ownership

The campaigns run on mailboxes and domains that the Client buys in its own name and at its own cost, paid to the provider. They are the Client's property from purchase, and no transfer is needed at any point. Modern Inbound's tools, lists, copy and methods remain Modern Inbound's property unless agreed in writing. The Client's name and brand are not used in the campaigns.

The campaigns, ideal customer profile, data sources and build details remain Modern Inbound's property and are not handed over.

6. Data Handling & Privacy

Leads are sourced from legitimate B2B data providers. All campaign data, including but not limited to email sequences, prospect lists, and performance metrics, may be retained indefinitely by Modern Inbound as proof of work performed and for service improvement purposes.

7. Service Limitations & Exclusions

Modern Inbound explicitly provides NO GUARANTEE of:

• Lead-to-conversion rates
• Meeting bookings or appointments
• Revenue generation or sales outcomes
• Client follow-up effectiveness

Our responsibility ends with lead delivery. All subsequent sales activities and outcomes are solely the Client's responsibility.

The campaigns run from mailboxes and domains bought in the Client's own name. Modern Inbound decides the copy and targeting, tests 50 to 100 messaging angles a month, and does not use the Client's brand. The Client does not approve copy or targeting. Positive replies are delivered as introductions from Modern Inbound. Modern Inbound gives no guarantee of any number of positive replies, and no fee is refunded for the number delivered.

A positive reply is a prospect who is interested, wants more information, agrees to a call, or refers the Client to the right person; not-now, unsubscribe, and wrong-person replies with no referral do not count, and each prospect counts once. Where this website or a proposal says “warm lead”, it means a positive reply as defined here.

Message-Market Fit Tests agreed before 9 October 2026 keep the terms of their written proposal. Engagements signed before 30 September 2026 keep the terms of their signed Service Agreement, including any positive reply guarantee it states.

8. Termination & Suspension of Service

Either party may end the service with written notice given before the next billing period begins. We may pause or end services immediately for material breach, including unpaid invoices or unresolved compliance issues.

9. Liability & Indemnification

Modern Inbound's total liability is capped at the fees paid for the engagement concerned, excluding GST. We accept NO LIABILITY for consequential damages including but not limited to lost profits, reputational harm, opportunity loss, or any indirect damages. Client agrees to indemnify Modern Inbound against all claims arising from their use of our services.

10. Force Majeure

Modern Inbound shall not be liable for delays or failures due to circumstances beyond our reasonable control, including but not limited to platform bans, changes in spam regulations, technical failures of third-party services, or other unforeseeable events.

11. Non-Solicitation

Client agrees not to contact, solicit, or engage with other Modern Inbound clients for any business purpose during the engagement period and for twelve (12) months thereafter. Violation of this clause may result in immediate termination and legal action.

12. Governing Law & Dispute Resolution

These Terms are governed by the laws of India. Any disputes shall be resolved through binding arbitration in Pune, Maharashtra, India, under the Arbitration and Conciliation Act, 1996 (as amended).

13. Amendments

Modern Inbound reserves the right to modify these Terms at any time with reasonable notice. Continued use of services after amendments constitutes acceptance of revised Terms.

14. Contact Information

For questions regarding these Terms of Service, contact Modern Inbound at: