Terms of Service

1. Introduction

We wrote this to keep campaigns smooth, compliant, and fair to both of us. It's here to protect your brand and ours.

These Terms of Service ("Terms") govern the relationship between you ("Client") and Modern Inbound, providing global outbound cold email lead generation services. By engaging our services, you acknowledge that you have read, understood, and agree to be legally bound by these Terms.

Effective Date: January 1, 2025 | Last Updated: October 4, 2026

2. Services

Modern Inbound provides its services in two fixed-fee steps: a Message-Market Fit Test of the Client's offer, lasting at most 90 days, and, only if the Client chooses to take it afterwards, a handover of the System. The work covers:

• Cold email copywriting and optimization
• B2B prospect list building and research
• Email campaign management and execution
• Delivery of positive replies and a written verdict on the offer
• Where the Client takes the System, handover of the copy and documentation described in Section 5

Services are provided on a best-efforts basis. We reserve the right to modify service offerings with reasonable notice.

3. Client Responsibilities

Client agrees to:

• Provide accurate business information and campaign requirements
• Respond to communications within reasonable timeframes
• Comply with all applicable laws and regulations
• Not engage in any activities that could harm Modern Inbound's reputation
• Follow up on leads generated as per their own sales processes

4. Payment Terms

The Message-Market Fit Test fee is ₹1,99,000 plus GST ($2,499 for clients billed in US dollars), or the higher fee under the guarantee option described below,, invoiced and paid in full before the test starts. Separately, the Client buys the mailboxes and domains for the test in its own name and at its own cost, paid to the provider (currently about USD 99 a month for 30 mailboxes and USD 130 for domains). Modern Inbound does not charge for them, and they are not refundable by Modern Inbound. The System fee is set out in the written proposal, invoiced only if the Client chooses to take the System after the test, and paid in full before the handover begins. Time with Rishabh Ambasta for training, calls or setup is available only on request, at ₹50,000 plus GST ($600) per hour, agreed in writing in advance. All fees are exclusive of GST.

After a Message-Market Fit Test, instead of taking the System, the Client may keep Modern Inbound running outreach for the monthly fee set out in the written proposal, invoiced monthly in advance. Either party may end it with notice given before the next month begins. Because outreach requires significant upfront work, no fee is refundable once work has begun.

If payments fall behind by 14 days, campaigns pause until resolved. At 30 days overdue, we may end the service.

5. Infrastructure Ownership

The Message-Market Fit Test runs on mailboxes and domains that the Client buys in its own name and at its own cost, paid to the provider. They are the Client's property from purchase. Modern Inbound's tools, lists, copy and methods remain Modern Inbound's property unless transferred by the System agreement. The Client's name and brand are not used in the test.

If the Client takes the System or the monthly continuation, the mailboxes and domains continue in the Client's name and no transfer is needed. The campaigns, ideal customer profile, data sources and build details are not part of the Message-Market Fit Test and are shared only if the Client buys the System or the monthly continuation. If the Client takes the System, Modern Inbound also provides the campaigns, the ideal customer profile, the data sources and a written account of how the system is built, the campaign copy and the results of each variation tested, the account map, walkthrough recordings and a written operating guide, which are the Client's property from handover, and the Client pays the providers directly. After the handover, Modern Inbound has no further obligations unless agreed in writing. Third-party subscriptions held in Modern Inbound's own accounts remain Modern Inbound's unless transferred in writing.

6. Data Handling & Privacy

Leads are sourced from legitimate B2B data providers. All campaign data, including but not limited to email sequences, prospect lists, and performance metrics, may be retained indefinitely by Modern Inbound as proof of work performed and for service improvement purposes.

7. Service Limitations & Exclusions

Modern Inbound explicitly provides NO GUARANTEE of:

• Lead-to-conversion rates
• Meeting bookings or appointments
• Revenue generation or sales outcomes
• Client follow-up effectiveness

Our responsibility ends with lead delivery. All subsequent sales activities and outcomes are solely the Client's responsibility.

The Message-Market Fit Test runs without the Client's brand and without copy approvals from the Client. It ends when the number of positive replies included for the Client's market has been delivered: twenty where the campaign targets India, ten where it targets markets outside India or India together with other markets, and five where it targets the United States only, with the market recorded in the written proposal; or 90 days after the first campaign email, whichever comes first, and Modern Inbound then stops sending for the Client's offer. The first campaign email is sent after a warm-up period of about fourteen days, which does not count towards the 90 days. Positive replies are delivered as introductions from Modern Inbound. At the end of the test, Modern Inbound gives a written verdict on the offer, which is its professional opinion. Unless the Client chooses the guarantee option described in this paragraph, the Message-Market Fit Test carries no guarantee of any number of positive replies, and no refund applies if fewer than the included number are delivered. Guarantee option: if the Client chooses it in the written proposal, the Message-Market Fit Test fee is ₹3,99,000 plus GST ($4,999 for clients billed in US dollars). If fewer than the included number of positive replies for the Client's market has been delivered when the test ends, Modern Inbound refunds part of ₹3,00,000 ($3,750). The part is the number of positive replies missing divided by the included number. For example, if half are missing, half is refunded. The refund is paid within fourteen days after the test ends. If the included number is delivered, nothing is refunded. The mailboxes and domains are paid to the provider and are not refunded by Modern Inbound.

A positive reply is a prospect who is interested, wants more information, agrees to a call, or refers the Client to the right person; not-now, unsubscribe, and wrong-person replies with no referral do not count, and each prospect counts once. Where this website or a proposal says “warm lead”, it means a positive reply as defined here.

Engagements signed before 30 September 2026 keep the terms of their signed Service Agreement, including any positive reply guarantee it states.

8. Termination & Suspension of Service

There is no termination for convenience during the Message-Market Fit Test. A monthly continuation ends with notice given before the next month begins. We may pause or end services immediately for material breach, including unpaid invoices or unresolved compliance issues.

9. Liability & Indemnification

Modern Inbound's total liability is capped at the fees paid for the engagement concerned, excluding GST. We accept NO LIABILITY for consequential damages including but not limited to lost profits, reputational harm, opportunity loss, or any indirect damages. Client agrees to indemnify Modern Inbound against all claims arising from their use of our services.

10. Force Majeure

Modern Inbound shall not be liable for delays or failures due to circumstances beyond our reasonable control, including but not limited to platform bans, changes in spam regulations, technical failures of third-party services, or other unforeseeable events.

11. Non-Solicitation

Client agrees not to contact, solicit, or engage with other Modern Inbound clients for any business purpose during the engagement period and for twelve (12) months thereafter. Violation of this clause may result in immediate termination and legal action.

12. Governing Law & Dispute Resolution

These Terms are governed by the laws of India. Any disputes shall be resolved through binding arbitration in Pune, Maharashtra, India, under the Arbitration and Conciliation Act, 1996 (as amended).

13. Amendments

Modern Inbound reserves the right to modify these Terms at any time with reasonable notice. Continued use of services after amendments constitutes acceptance of revised Terms.

14. Contact Information

For questions regarding these Terms of Service, contact Modern Inbound at: