Research-led outreach
Outreach built from what buyers already say.
We mine forums, reviews and buyer conversations for the language your prospects already use, then write and run campaigns around it. Built and run inside your business for 90 days, then it stays yours.
Measured results
30
Leads delivered
A sales training academy won when the pitch turned diagnostic.
Sells training programmes to revenue leaders and HR heads at mid-to-large Indian companies. Training is a later purchase, and the client had been sending generic course brochures.
Sales training academy · India and the GCC · April to September 2026
181
Leads delivered
An office snacks founder stopped being the sales team.
A Bengaluru brand selling pantry boxes and festival hampers to offices. Every account came from the founder's personal introductions, and the pipeline emptied whenever she was busy delivering.
Office snacks and gifting · Bengaluru, India · April to September 2026
500+
Meetings booked
A wellness company booked over 500 meetings with HR heads.
Delivers wellbeing programmes and events to large employers. Buyers are HR heads at 500-plus-person companies, and cold outreach without a timing hook got ignored.
Corporate wellness · India
How it runs
01
Mine buyer language
Forums, reviews, communities and competitor complaints become the raw material for the campaign.
02
Find the pain patterns
We identify the exact words prospects use when describing a broken workflow or the moment that makes them look for a fix.
03
Map accounts to angles
Lists are built around segment, role and trigger, so each campaign angle has a reason to exist before it is written.
04
Write after research
Copy reflects the buyer's own language back at them, so the message reads as specific before the pitch even starts.
05
Send and route replies
Sending infrastructure, deliverability and reply handling run inside the same system, so every positive reply lands with you with full context.
Built and run inside your business for 90 days.
₹4,99,000 plus GST covers the work for 90 days: research, list sourcing, copywriting and campaign management. Up to 100 mailboxes, domains, the sending tool and data are bought in your own accounts, paid by you. Then it stays yours. See /system for the full offer.
Questions
What is research-led outreach?
It is our process of mining forums, reviews, buyer conversations and competitor complaints before writing a single campaign. We extract the exact language prospects use to describe a problem, then reflect it back in outreach instead of starting from a generic template.
How is this different from normal cold email?
Most cold email starts with a template and a list. We start with buyer language, repeated pain patterns and account-specific angles, then write copy only after that research is done.
What counts as a positive reply?
A prospect who is interested, wants more information, agrees to a call, or refers us to the right person. Not an unsubscribe or a polite no. We never call it a meeting; your team works the reply from there.
What does research-led outreach cost?
₹4,99,000 plus GST for 90 days, see /system for the full offer. We build and run the system: list sourcing, copywriting and campaign management. Up to 100 mailboxes, domains, the sending tool and data are bought in your own accounts, paid by you, so it all stays yours.
How long until research-led campaigns produce replies?
Infrastructure and warm-up take the first weeks, then sending scales. Most engagements see their first delivered replies inside 30 to 45 days, once the research has shaped the angles being tested.