2x vs Purple Sales: Which One Fits Your Team?

2x vs Purple Sales: Which One Fits Your Team?

2x fits B2B teams looking for marketing support across strategy, campaigns, content, and marketing operations. Purple Sales fits teams seeking sales outsourcing alongside buyer awareness and sales enablement. For B2B technology companies considering external sales capacity during market expansion, Purple Sales also discusses that specific use case.

By Rishabh Ambasta, Founder, Modern Inbound.

Quick comparison

What 2x offers

2x presents a marketing as a service model that spans several parts of a B2B marketing function. Its service page groups the work into strategy and consulting, campaigns and demand, content and creative, and marketing operations, data, and marketing technology. That breadth is a practical strength for a buyer whose brief includes both planning marketing activity and carrying it through into execution.

The service page describes flexible marketing talent, campaign execution, content capacity, and work on the marketing technology stack. A team considering this model can frame its brief around the marketing functions it wants external support to cover. For example, a brief spanning campaign activity, content production, and marketing operations corresponds to several areas named on the page.

2x also discusses marketing outsourcing through the lens of demand creation: growing a business requires increasing demand for its products and services. Its finance resource adds another buying consideration by addressing the simultaneous expectations of cost efficiency and growth. Together, those themes make demand objectives and budget discipline relevant topics for a buyer evaluating its marketing model.

What Purple Sales offers

Purple Sales connects sales enablement with a complete sales outsourcing model. Its enablement page describes creating sales materials and using those materials in outbound and inbound programs, with sales execution and enablement operating through the same team and system. This connection between preparation and practical sales use is a strength for buyers seeking support beyond a collection of sales documents.

The page discusses talk tracks, case studies, CRM work, and materials adapted for new markets. Those examples make the offering relevant to a brief that combines sales preparation with execution and market-specific messaging. Its contact page also presents B2B lead generation and sales development as parts of its business offering.

Purple Sales describes demand generation as creating awareness and interest among buyers who are unfamiliar with a company or its relevance to their needs. Its explanation distinguishes creating that interest from capturing existing interest through lead generation. This gives buyers a useful way to separate an awareness objective from a lead acquisition objective when discussing its services.

Who 2x fits

Consider 2x when your immediate requirement sits within the marketing function and spans several areas, such as strategy, campaigns, content, and operations. Its service categories provide a starting point for identifying which activities belong in the engagement and which activities your internal team will direct. The fit is especially clear when your buying brief calls for marketing expertise across those named functions.

For a marketing leader working through growth targets and budget scrutiny together, 2x's finance resource addresses that combination directly. Use those priorities to organize questions about the proposed work, the activities included, and how the engagement relates to your growth objectives. Its demand-focused outsourcing discussion also makes increasing demand a relevant objective to bring into that evaluation.

Who Purple Sales fits

Consider Purple Sales when the brief centers on sales outsourcing, sales enablement, and the execution that uses those enablement materials. Its model connects the content and tools used by a sales team with outbound and inbound activity. Buyers seeking that combination can ask how sales materials, CRM work, and execution would fit together for their particular market.

For B2B technology companies planning market expansion, Purple Sales discusses outsourcing sales capacity in place of adding more full-time sales representatives. That article makes external sales support a relevant option to examine when defining a new-market brief. If awareness among unfamiliar buyers is also part of the requirement, its demand generation explanation addresses that objective separately.

How we compared

This comparison is based on each company's own public pages as of October 2026.

We reviewed 2x's service page, marketing outsourcing article, and finance resource for service scope and leadership priorities. We reviewed Purple Sales's sales enablement page, demand generation explanation, contact page, and market expansion article for sales scope and buyer fit.

Related reading

• How to evaluate a lead generation agency
• What is B2B lead generation?
• Lead generation agency vs in-house SDR

Frequently asked questions

What marketing work does 2x cover?

2x's service page covers strategy and consulting, campaigns and demand, content and creative, and marketing operations, data, and marketing technology.

Does Purple Sales connect sales enablement with execution?

Purple Sales describes creating sales materials and using them in outbound and inbound programs through the same team and system.

How does Purple Sales define demand generation?

Purple Sales defines demand generation as creating awareness and interest among buyers who are unfamiliar with a company or its relevance to their needs.

Does Purple Sales discuss outsourced sales for market expansion?

Purple Sales's market expansion article discusses B2B technology sales outsourcing as an alternative to hiring additional full-time sales representatives.

How we researched this

Sources:

• mypurplesales.com/demand-generation-services
• mypurplesales.com/how-to-penetrate-a-new-market-at-a-fractional-cost
• 2x.com/blog/why-should-cmos-outsource-their-marketing-services
• 2x.com/tools/turn-marketing-from-a-cost-center-into-a-scalable-growth-lever
• mypurplesales.com/contact-us-business-growth-experts

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