2x vs Salessourcers: Which One Fits Your Team?

2x vs Salessourcers: Which One Fits Your Team?

2x fits B2B teams seeking marketing support across strategy, campaigns, content and marketing operations. Salessourcers fits teams seeking outbound prospecting through a dedicated SDR, appointment setting, cold calling or lead generation. For buyers, the practical distinction is broader marketing execution with 2x versus an outbound programme with Salessourcers.

By Rishabh Ambasta, Founder, Modern Inbound.

Quick comparison

What 2x offers

2x presents its offer as B2B marketing as a service, with flexible marketing talent available across several functions. Its service categories cover strategy and consulting, campaigns and demand, content and creative, and marketing operations, data and marketing technology. That breadth makes 2x relevant when your brief spans several parts of the marketing function, such as planning campaigns, producing content and improving how marketing technology is used.

The strategy offer centres on aligning marketing with business growth, while the campaign offer focuses on demand creation and revenue impact. Content and creative support sits alongside work on databases and marketing technology, giving buyers several areas to discuss within the same marketing service model. Its strength in this comparison is the range of marketing work covered by those categories.

2x also addresses the management challenge of delivering growth while finance leaders seek cost efficiency. Its guidance describes a move toward flexible marketing spending, including adjusting programmes as targets change and keeping campaigns moving within budget constraints. Its discussion of outsourcing connects business growth with increasing demand for products and services.

What Salessourcers offers

Salessourcers presents four service entry points: outsourced SDR, appointment setting, cold calling and lead generation. Each follows the same underlying programme, so the service choice reflects what your sales team already has and where it needs support. The outsourced SDR offer centres on a dedicated representative, while appointment setting centres on meetings for the sales team.

Its cold calling service includes recordings and AI-generated notes for every call. Clients can listen to calls, review what was said on their behalf and examine recurring objections and positioning feedback. This visibility is a practical strength for teams that want to assess the quality of phone outreach directly.

The shared service process begins with defining the market and building a playbook, followed by campaign launch, regular SDR coaching and reporting by role, region and message. Pricing is on request. Packages are organised around meeting capacity, and the target market influences the price. Salessourcers provides a quote after the strategy session once it has assessed how many buyers it can reach.

Who 2x fits

Consider 2x when the requirement sits across the marketing department: strategy, campaign delivery, content, creative or marketing technology. Its published offer is relevant to a marketing leader seeking additional execution capacity across those functions. The flexibility described in its finance-focused guidance also makes it relevant when growth goals and spending controls need to be considered together.

For a buyer with several marketing needs, the useful starting point is 2x's mix of service categories and flexible expertise. Its demand-focused outsourcing discussion adds context for teams evaluating marketing support as part of their growth plans.

Who Salessourcers fits

Consider Salessourcers when the immediate requirement is outbound prospecting or more qualified meetings for an existing sales team. Its services page directs teams without prospecting capacity toward outsourced SDR support and teams with closers seeking more meetings toward appointment setting. Cold calling is positioned for markets where buyers can be reached by phone, while lead generation includes work on identifying the target market.

Salessourcers also fits buyers who want direct access to call activity through recordings and AI-generated notes. Its market-based quoting process is relevant when a buyer wants the proposal to reflect reachable accounts and required meeting capacity.

How we compared

This comparison is based on each company's own public pages as of October 2026.

Sources: 2x's services page, its marketing outsourcing discussion and its marketing and finance guidance. For Salessourcers, we used its services, cold calling and pricing pages.

Related reading

• How to evaluate a lead generation agency
• Lead generation agency vs in-house SDR
• ICP definition framework

Frequently asked questions

What marketing work does 2x cover?

2x covers strategy and consulting, campaigns and demand, content and creative, and marketing operations, data and marketing technology.

Which outbound services does Salessourcers offer?

Salessourcers offers outsourced SDR, B2B appointment setting, cold calling and B2B lead generation through one shared programme.

Can clients listen to Salessourcers' calls?

Yes. Salessourcers records every call and provides AI-generated notes, allowing clients to review what was said and examine recurring objections.

How does Salessourcers price an engagement?

Pricing is on request. Salessourcers builds packages around meeting capacity and provides a market-based quote after the strategy session.

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