Ampliz vs Lusha 2026: Pricing, Credits & Data Compared

Ampliz doesn't publish pricing at all, you talk to sales for a custom quote. Lusha starts at $37.45/user/month for 400 credits and tops out near $660/month for 98,400 credits a year, per Lusha's pricing page. If your list is healthcare or APAC-heavy, Ampliz's contextual intelligence earns its premium. For everyone else, Lusha's self-serve credits are the safer default.

Quick answer: pick Lusha if you want transparent self-serve pricing and fast contact reveals through a Chrome extension. Pick Ampliz if your list skews healthcare, life sciences, or APAC accounts, where its Contextual Intelligence layer adds context a generic database misses.

Ampliz vs Lusha: Pricing and Features at a Glance

The fastest way to see the gap: Lusha tells you the price before you sign up. Ampliz makes you book a call first. Here's how the two stack up on the axes that change your monthly bill.

Axis	Ampliz	Lusha	Source
Starting price	Custom quote only	$37.45/user/mo (Starter)	Vendor sites
Free plan	Not published	Yes, 40 credits/month	Lusha pricing page
Contact database	120M+ contacts, 7M companies	Not publicly sized	Ampliz SalesBuddy page
Credit/reveal cost	Bundled into custom contract	1 credit/email, 5/phone, 6 for both	Lusha pricing page
Chrome extension	Yes, SalesBuddy	Yes, Lusha extension	Vendor sites
Best for	Healthcare, life sciences, APAC accounts	Self-serve SDR teams needing fast reveals	-

How much does Ampliz cost vs Lusha in 2026?

Ampliz keeps every price off its website, you get a custom quote based on data volume and vertical, per Ampliz's SalesBuddy page. Lusha publishes five tiers instead: Free (40 credits), Starter ($37.45/user/month, 400 credits), Pro ($52.45-$174.95/user/month, 600-2,000 credits), Premium ($299.95-$659.95/month, up to 8,200 credits), and Scale, custom above 98,400 credits/year, per Lusha's pricing page.

A verified email costs 1 credit on Lusha, a direct dial costs 5, and unlocking both runs 6, per Lusha's pricing page. Monthly-plan credits roll over up to twice the plan cap. Annual credits expire unused at renewal. Ampliz doesn't publish a credit unit at all, so budgeting means negotiating a contract instead of watching a meter.

If you hate surprise invoices, that's the real cost of Ampliz. You can't compare pricing until a rep emails you a number, and that number moves with how badly they want the deal.

What data do Ampliz and Lusha actually cover?

Ampliz leans on Contextual Intelligence, layering funding data, tech stack, and account signal on top of a 120M-contact, 7M-company database, per Ampliz's site. Lusha keeps it simpler: verified emails and direct dials pulled fast through a browser extension, with less account context but quicker reveals per prospect.

• Ampliz is strongest for healthcare, life sciences, and APAC-heavy account lists
• Lusha is strongest for volume prospecting across US and EU SaaS, services, and mid-market accounts
• Both ship a Chrome extension for LinkedIn-based prospecting, so the workflow feels similar day to day

Most teams buying Ampliz for a generic SaaS ICP are overpaying for healthcare depth they'll never use. That's not a knock on the product, it's a mismatch in who's buying it.

Which one should you actually buy, Ampliz or Lusha?

Buy Lusha if you want to see the price before a demo call and your list is mainstream B2B, not healthcare-specific. Buy Ampliz if your pipeline runs through hospital systems, pharma, or APAC accounts where generic databases like Apollo or ZoomInfo thin out.

• Pick Ampliz if: your ICP is healthcare, life sciences, or APAC accounts
• Pick Lusha if: you want self-serve pricing, a free tier to test, and fast reveals
• Skip both if: you're under 5 seats and just need a one-off list, try Hunter.io instead

The database rarely decides whether a campaign works. Infrastructure, targeting, and copy do. A perfect contact list into a spam-flagged domain still gets zero replies.

FAQs

Is Ampliz cheaper than Lusha?

Usually not for small teams. Lusha's Starter plan is $37.45/user/month for 400 credits, published upfront. Ampliz requires a custom quote, and healthcare-focused plans from user reviews often run into the thousands per year, so Lusha wins on cost for most teams outside Ampliz's niche.

Does Lusha have a free plan?

Yes. Lusha's Free plan gives 1 seat and 40 credits per month with no credit card required, per Lusha's pricing page. It's enough to test the Chrome extension and data quality before committing to a paid tier.

Is Ampliz good for healthcare sales teams?

Yes, that's its strongest use case. Ampliz is built around Contextual Intelligence for APAC and healthcare/life-sciences accounts, with funding, tech stack, and account signal layered on top of contact data, per Ampliz's SalesBuddy page.

What happens to unused Lusha credits?

On monthly plans, credits roll over up to twice your plan's monthly limit. On annual plans, the full year's credits load upfront and any unused balance expires at renewal, per Lusha's pricing page.

If you'd rather skip building and managing either tool yourself, that's what Modern Inbound does end to end, sourcing included. See how the setup works.

By Rishabh Ambasta, Founder, Modern Inbound.