6 Best Firmable Alternatives

6 Best Firmable Alternatives

For a GTM team evaluating Firmable, these 6 alternatives suit different research goals: BuiltWith for web technology intelligence, Dealroom for company and market research, and Beauhurst for lead sourcing and partnership evaluation. Definitive Healthcare offers healthcare-focused support, Store Leads provides product-search exports, and Intellizence delivers M&A data through a web platform and API.

By Rishabh Ambasta, Founder, Modern Inbound.

Quick comparison

Which one fits your team

Start with the decision your team needs to make each week. Write down the account characteristics, research outputs and delivery format required before requesting demonstrations. A short evaluation brief helps sales, marketing and operations assess the same task.

• Team size and access: Count the people who will search, export, review and use the data. Ask how licenses cover occasional users, administrators and colleagues who only consume reports.
• Target definition: Specify your target companies, geography and qualification rules. Use the ICP definition framework to prepare a consistent evaluation brief, then bring representative accounts to each demonstration.
• Channels and handover: Decide where research should go next. Check the fields needed for email, calls or account research, and define who reviews a lead before passing it to a seller.
• Contract and total cost: Request a written breakdown of seats, access, exports, integrations and renewal terms. Compare the full commitment against your expected usage, including any separate technical work.
• Reporting and evaluation: Ask each vendor to complete the same research task. Record how useful the output is, how much manual review it requires and how easily your team can repeat the process.

For additional planning, use the B2B lead generation guide to outline your process and the ICP targeting guide to make account selection criteria explicit. Keep your evaluation focused on the work your team will actually perform.

What Firmable offers

Firmable provides an Australian pathology-provider list mapped to its B2B database of over 1 million companies and 10 million Australian individuals. That makes it relevant to a buyer assessing Australian company and people research, including a pathology-provider use case.

Its plans differ in both features and the volume of profiles included. During evaluation, estimate how many profiles your team expects to use and ask for a written plan comparison. Bring a specific list-building task so the demonstration can connect your requirements to the proposed subscription.

What BuiltWith offers

BuiltWith combines sales intelligence, lead generation and market analysis around web technologies. It suits teams whose account research begins with technology usage and buyers who want automated technology lookups through an API.

BuiltWith also offers live feeds through WSS endpoints for bringing live data into a buyer's own product or platform. This makes it relevant when your evaluation includes both a research interface and a technical data connection. Ask your technical team to define the intended destination and update requirements before reviewing integration details.

What Dealroom offers

Dealroom makes information available through its platform, research and ecosystem partnerships to help users find companies, understand markets and compare places. It suits a GTM research brief that combines company discovery with broader market context.

Premium includes core data and exports, while Premium Plus adds contacts, higher limits and an MCP connection for AI tools. Enterprise addresses teams with 20+ seats and includes SSO and analyst support. API access supports a buyer's own software and AI agents, with real-time synchronization and custom rate limits, and is priced separately by call volume. A 3-day free trial requires no card. Use the evaluation period to test a defined research task and check the resulting export against your required fields.

What Beauhurst offers

Beauhurst can be configured for lead sourcing, partnership evaluation and opportunity discovery. It suits teams that want to examine those research tasks together and explore how a platform can support their specific goals and workflows.

Beauhurst offers detailed platform demonstrations rather than free trials. Its pricing page provides a telephone number and email address for contacting the team. Prepare a concrete research brief before the demonstration, including the questions you need answered and the output your colleagues will use. Ask the presenter to work through that brief so your assessment stays tied to daily work.

What Definitive Healthcare offers

Definitive Healthcare offers strategic services through data scientists, advanced analytics experts and consultants. It also provides activation services for digital advertising campaigns aimed at the healthcare market. It suits a healthcare-focused evaluation where analytical support and campaign activation are relevant requirements.

Pricing is custom, with a form for requesting a tailored quote. Before requesting one, separate your required research output from any implementation support. Ask for the proposed scope, deliverables and access terms in writing so your team can compare the offer against its original brief.

What Store Leads offers

Store Leads supports exporting data directly from a global product search. Buyers can choose between exporting products that match the search and exporting the domains selling those matching products. It suits teams whose account discovery starts with products and then moves toward identifying the domains selling them.

That choice gives buyers two concrete outputs to examine during evaluation: matching products and selling domains. Decide which output your sellers need before testing a search. Then inspect a representative result and confirm that the selected export provides the information required for the next research step.

What Intellizence offers

Intellizence delivers M&A information through a web platform and API. Its stated timing is typically 1–2 business days after a public announcement, following verification and enrichment. It suits teams that want to use publicly announced deal activity as an account-research input.

The web platform and API provide two access routes to evaluate against your workflow. Define how quickly your team needs to act on an announcement and who will review the information before using it. Include the full interval from research to internal handover when deciding whether the timing meets your needs.

How we compared

This comparison is based on each company's own public pages as of November 2026.

We compared product descriptions, research tasks, data delivery options and available commercial details. The evaluation questions focus on practical buyer decisions: what information you need, how you will access it, who will use it and what commitment you will make. Ask for current written terms before purchasing.

Frequently asked questions

Which tool supports automated web technology lookups?

BuiltWith offers an API for automated technology lookups alongside its web technology sales intelligence, lead generation and market analysis platform.

How are Dealroom Premium and Premium Plus priced?

For the displayed 10-seat configuration, Premium costs €250 per seat per month, totaling €30,000 annually, and Premium Plus costs €325 per seat per month, totaling €39,000 annually. Both are billed annually.

Can I try Beauhurst before buying?

Beauhurst offers a detailed platform demonstration. It does not offer free trials.

Can Store Leads export sellers instead of products?

Store Leads lets you export either products matching a product search or the domains selling those matching products.

How quickly does Intellizence make M&A deals available?

M&A deals are typically available on Intellizence within 1–2 business days of the public announcement, following verification and enrichment.

How we researched this

Sources:

• builtwith.com/about
• dealroom.co/about
• www.beauhurst.com/product-tours
• www.definitivehc.com/about
• storeleads.app/blog/2024/10/18/product-export-enhancements
• intellizence.com/insights/merger-and-acquisition/major-ma-deals-across-energy-events-rail-logistics-and-consumer-products
• firmable.ai/au/business-list-pathology-service-providers
• firmable.ai/pricing
• dealroom.co/pricing
• beauhurst.com/pricing
• www.definitivehc.com/pricing
• intellizence.com/insights/merger-and-acquisition/major-mergers-acquisitions-announced-this-week-enterprise-ai-infrastructure-and-financial-services-consolidation-2
• builtwith.com/all-features

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