6 Best GMass Alternatives

6 Best GMass Alternatives

If your team sends mail merges and cold email from Gmail with GMass and needs a different setup, these 6 tools cover distinct needs: Woodpecker and Quickmail for dedicated cold email platforms, Saleshandy and Emailchaser for teams that want contact lists and sending in one place, Mailshake for teams that want plans up to Sales Engagement, and ColdMailer for founders running their own outreach.

By Rishabh Ambasta, Founder, Modern Inbound.

At a glance

The table sets GMass beside the six alternatives, with what each tool offers and the prices shown on its own pages.

Tool	What it offers	Pricing
GMass	A Gmail-based email marketing platform that can detect contacts' first names from their email addresses and use them for personalization.	Standard $29.95, Premium $39.95, Professional $59.95; the page also shows Standard at $20 per month, Premium at $29 per month and Professional at $49 per month.
Woodpecker	Features built to help cold emails reach inboxes rather than the spam folder.	Woodpecker describes transparent pricing for cold email and LinkedIn outreach on its pricing page.
Mailshake	Outreach features, shown in a customer story about a real estate company.	Starter $29 per month with a lower $25 figure shown beside it; Email Outreach $49 per month with a lower $45 figure beside it; Sales Engagement $99 per month with a lower $85 figure beside it; Agency Plan pricing is on request through sales.
Emailchaser	List building and email sending on the same plan.	Building your own IT services list costs 2.3 to 3.6 cents a contact.
Saleshandy	Verified business services email lists of decision-makers from a database of 42M companies and 852M verified contacts.	Starter $34 per month, Pro $76 per month and Scale $149 per month, each billed annually; Custom is priced on your volume and requirements, on request.
ColdMailer	An email-first sales engagement platform with sequences, AI personalization per prospect, unlimited inboxes over your own SMTP, verification, warmup and reply tracking.	Starter $24.50 per month, Pro $49.50 per month and Enterprise $124.50 per month.
Quickmail	A cold email platform that focuses on the software itself rather than running campaigns as a service.	Starter $49 per month, Growth $99 per month and Agency $299 per month.

Who should choose which

Before you compare features line by line, check a few plain points against your own team and goals.

• Team size and who sends. A founder sending from one inbox needs far less than a sales team with several reps and shared mailboxes.
• Channels. Decide whether you only need email, or email plus another channel such as LinkedIn, before you pay for a larger plan.
• Contract terms and billing. Check whether the price you see is billed monthly or paid annually, and what happens if you scale down.
• Contact data. Some tools include a contact database, while others expect you to bring your own list.
• Reporting. Look at what the reports show on replies and clicks, and whether you can share them with your team.
• How leads are handed over. Make sure replies and interested contacts reach the right person or CRM without manual copying.

With those points in mind, here is how the options line up. A founder who runs outreach alone can start with ColdMailer's Starter plan, which the company aims at exactly that person. A team that wants to build lists and send from one plan can look at Emailchaser or at Saleshandy and its contact database. A team that wants email and LinkedIn outreach under one pricing page can review Woodpecker. Agencies can compare Quickmail's Agency plan with Mailshake's Agency Plan, which adds unlimited email addresses to everything in Sales Engagement. Teams happy to stay inside Gmail can keep GMass and its personalization tools.

GMass in detail

GMass is the tool this page starts from, so it helps to be clear about what it does well. It is a Gmail-based email marketing platform that can automatically detect your contacts' first names from their email addresses and then use those names for personalization. GMass says its personalization features come with virtually no learning curve.

Its pricing page lists Standard at $29.95, Premium at $39.95 and Professional at $59.95. The same page also shows Standard at $20 per month, Premium at $29 per month and Professional at $49 per month. In rupees, the page shows Standard at ₹1200 per month billed monthly or ₹921 per month with ₹11060 paid annually, and Premium at ₹1830 per month billed monthly. GMass suits people who want to send personalized campaigns from the Gmail inbox they already use.

Woodpecker in detail

Woodpecker focuses on cold email and highlights features that help those emails reach inboxes rather than the spam folder. Its pricing page covers both cold email and LinkedIn outreach, and the company describes that pricing as transparent. Woodpecker suits teams that care most about inbox placement and want email and LinkedIn outreach priced on one page. If you are weighing it against another dedicated platform, our Quickmail vs Woodpecker comparison goes deeper.

Mailshake in detail

Mailshake publishes a customer story that walks through four Mailshake features that helped a real estate company with its outreach. Its plans run in steps. Starter shows $29 per month with a lower $25 figure beside it. Email Outreach shows $49 per month with a lower $45 figure beside it. Sales Engagement shows $99 per month with a lower $85 figure beside it. The Agency Plan includes all of Sales Engagement plus unlimited email addresses, and its pricing is on request through sales. Mailshake suits teams that expect to move from a starter plan to a sales engagement plan as they grow. For a direct view, see our GMass vs Mailshake comparison.

Emailchaser in detail

Emailchaser combines list building with sending. It says building your own IT services list costs 2.3 to 3.6 cents a contact, and the same plan sends the emails. You can find your first 500 IT services contacts during the free trial. Emailchaser suits small teams that want to build a list and send to it without buying data and software separately. You can also browse our Emailchaser alternatives if you want more options in the same style.

Saleshandy in detail

Saleshandy pairs outreach with contact data. It offers a verified business services email list of the decision-makers behind buying committees, in real time. You build that list from a database of 42M companies and 852M verified contacts. Its plans are Starter at $34 per month billed annually, Pro at $76 per month billed annually and Scale at $149 per month billed annually. A Custom plan is priced on your volume and requirements, and you contact Saleshandy for it. Saleshandy suits teams that want their prospect data and their sending tool from the same company. Our Saleshandy vs GMass comparison sets the two side by side.

ColdMailer in detail

ColdMailer calls itself an email-first sales engagement platform, with sequences, AI personalization per prospect, unlimited inboxes over your own SMTP, verification, warmup and reply tracking. Starter costs $24.50 per month and is aimed at a founder running outreach themselves. Pro costs $49.50 per month and is aimed at a sales team sending every week. Enterprise costs $124.50 per month and is aimed at high-volume sending. A new account gets 25 personalized emails to send from your own inbox for free, as a one-time allowance that does not refill. ColdMailer suits founders and small sales teams that want to send from their own inboxes over SMTP.

Quickmail in detail

Quickmail is clear about its scope: it does not provide cold email marketing or lead generation as a service, and it focuses on building its platform. You can test its pro features in a free 14-day trial. The Starter Plan costs $49 per month and covers what you need to start your outreach. The Growth Plan costs $99 per month and is pitched at growing a business alone or with a team. The Agency Plan costs $299 per month and is aimed at agencies. Quickmail suits teams and agencies that want to run their own campaigns on a dedicated platform. Whichever tool you pick, our cold email deliverability benchmarks help you set fair expectations before you send.

How we compared

This comparison is based on each company's own public pages as of November 2026. We read each vendor's public pricing, feature and product pages, checked between late October and early November 2026, and used only what those pages state. We list the tools in no particular order. Prices change often, so check each vendor's pricing page before you buy: GMass, Woodpecker, Mailshake, Emailchaser, Saleshandy, ColdMailer and Quickmail.

Questions buyers ask

Which GMass alternatives publish their prices?

Mailshake, Saleshandy, ColdMailer and Quickmail list plan prices on their pricing pages, and Emailchaser states a cost per contact for building a list.

Can I try one of these tools before paying?

Quickmail offers a free 14-day trial, ColdMailer gives a new account 25 free personalized emails as a one-time allowance, and Emailchaser lets you find your first 500 IT services contacts during its free trial.

Which option includes contact data as well as sending?

Saleshandy offers a database of 42M companies and 852M verified contacts, and Emailchaser says the same plan that builds your list also sends the emails.

Does any of these tools also cover LinkedIn outreach?

Woodpecker's pricing page covers both cold email and LinkedIn outreach.

Is Quickmail a service that runs campaigns for you?

Quickmail says it does not provide cold email marketing or lead generation as a service and focuses on building its platform.

How we researched this

Sources:

• www.gmass.co/features/personalization-mass-emails
• www.saleshandy.com/business-services-email-list
• mailshake.com/blog/all-services-real-estate-uses-mailshake-to-land-100k-deals
• coldmailer.ai/sales-engagement-platform
• www.gmass.co/pricing
• quickmail.com/3-problems-marketing-automation-tools-cold-emails-3-better-solutions

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