10 Best Intent Data Tools

10 Best Intent Data Tools

These 10 intent data tools suit GTM and martech buyers who want to see which companies are in market and act on it. Some focus on identifying website visitors, others on account intelligence or third-party research signals, and a few combine several signals with engagement workflows. Use the table and sections below to compare pricing, fit and standout features from each vendor's own pages.

By Rishabh Ambasta, Founder, Modern Inbound.

Prices and facts checked on November 2026.

How to choose

• Team size: check how many people need access and whether pricing changes with seats or users.
• Signal types: decide whether you need website visitor data, third-party research signals, or both.
• Channels and integrations: list your CRM, email and ad tools and confirm each connection is supported.
• Contract terms: ask about billing period, minimum term and what add-ons cost.
• Reporting: check whether reports show which accounts and pages drive interest, and whether you can export them.
• Lead handover: confirm how a signal reaches a rep, for example through alerts or CRM routing.

For deeper side-by-side reading on individual vendors, see these guides on Warmly alternatives, Common Room alternatives, Leadfeeder alternatives, Factors.ai alternatives and RB2B alternatives.

6sense

6sense combines company and contact data with buyer signals and predictive intelligence to show which accounts are in market and when to act. The same intelligence can be used inside 6sense or brought into existing tools and AI agents through APIs and MCP. Its product page says it shows who is in market, where and why, with agentic activations to act on it. Sales Intelligence gives sellers and BDRs account prioritization and next best actions.

It suits revenue teams with sellers and BDRs who want prioritized accounts. Check fit on cost and packaging with the vendor, because pricing is not published on the pages we reviewed.

Bombora

Bombora says it can surface new businesses that are searching for products or services you sell, even if they are off your radar. That suits teams that want to find in-market companies beyond their current target list. Check fit by asking the vendor how the data reaches your tools, because the page we reviewed describes this capability only. Pricing is not published on the pages we reviewed.

Common Room

Common Room describes itself as an AI-native go-to-market platform for buyer intelligence and action. For RevOps teams, it offers one platform for signal capture, enrichment and personalized outbound in place of several point solutions. Its pricing page lists an Essential plan at $2,500 per month, billed annually. The vendor also says its Prospector product is often around 20% of the cost of ZoomInfo while going beyond standalone contact data.

A separate pricing page lists per-user prices per month, billed annually, so check which plan family fits your team. It suits RevOps and GTM teams that want to consolidate tools into one platform.

Demandbase

Demandbase says its pricing model features a clear platform fee that covers all the essential software and services. To get a price, you fill out a form and the vendor customizes a pricing plan. That suits buyers who are comfortable with a tailored plan and a single platform fee. Check fit by asking what the platform fee includes and what sits outside it, because the page we reviewed lists no figures.

Factors.ai

Factors.ai states pricing starting at $5K per year for basic features, with add-ons for Interest Groups. The same blog page also describes pricing starting at $5K per month, so confirm the billing period when you ask for a plan. It offers add-ons for specific features such as advanced attribution, adpilots or additional integrations. A demo shows how the platform fits into your GTM stack and answers questions on integrations, pricing and workflows.

It suits teams that want published starting prices and optional add-ons.

HG Insights

HG Insights says its platform is built on an account intelligence data fabric that provides unified access to technographics, firmographics and behavioral signals. It describes its Revenue Growth Intelligence platform as purpose-built to support next-generation GTM strategies. That suits revenue teams that want technology and company data in one place. Check fit by asking how the behavioral signals reach your CRM and sales tools. Pricing is not published on the pages we reviewed.

Intentsify

Intentsify says that with its Intelligence Activation platform, intent intelligence automatically feeds demand generation programs. It has also brought website engagement insight into its platform, at the same level of insight as its intent data. It suits demand generation teams that want to act on intent data through programs. Check fit by asking which programs and channels are included. Pricing is not published on the pages we reviewed.

Leadfeeder

Leadfeeder says its platform has features and customer data that make working with an ABM platform easier. Its paid Website Visitor Identification plan starts at €79 per month. Its pricing page also lists plans starting at €369 per month, shown against a €527 figure, and at €599 per month.

It suits teams that want visitor identification with monthly prices they can see. Check fit by confirming which features each tier includes and whether billing is monthly or annual.

RB2B

RB2B lists a Free plan, a Starter plan at $79 per month and a Pro plan from $149. Pro starts at $149 per month and includes business emails and all integrations, from 600 resolutions per month. Pro+ starts at $199 per month and adds Premium Resolution with higher match rates, from 600 resolutions per month. The vendor says it has a free plan and paid plans from $79 per month.

It suits teams that want to start free and add volume or integrations as needs grow. Check fit by comparing monthly resolution limits with your website traffic.

Warmly

Warmly describes itself as a signal-based ABM platform that combines person-level website visitor identification, multi-source intent signals and autonomous AI agents to orchestrate engagement across chat, email and ads. It starts with your website traffic and uses AI to orchestrate that engagement. A free plan lets you identify up to 500 website visitors per month. Its pricing comparison page cites paid options starting at $10,000 per year with modular pricing. Its how-it-works page says starting at $15,000 per year, with agents that do the work for you.

It suits teams that have website traffic and want engagement handled across channels. Check fit by confirming which of the two starting prices applies to the plan you need.

How we compared

We compared each vendor's public product, pricing and blog pages, checked in October and November 2026, and listed the tools in a neutral shortlist. This comparison is based on each company's own public pages as of November 2026. Where a vendor lists no price on the pages we reviewed, the table says so.

Frequently asked questions

Which of these intent data tools list a free plan?

RB2B lists a free plan alongside paid plans from $79 per month. Warmly lists a free plan that identifies up to 500 website visitors per month.

Which of these tools publish a starting price?

Common Room lists an Essential plan at $2,500 per month, billed annually. Factors.ai states pricing starting at $5K per year for basic features. Leadfeeder says its paid Website Visitor Identification plan starts at €79 per month. RB2B lists a Starter plan at $79 per month. Warmly states paid options starting at $10,000 per year.

Which vendors do not show a list price?

Demandbase asks buyers to fill out a form so it can customize a pricing plan. Pricing is not published on the pages we reviewed for 6sense, Bombora, HG Insights or Intentsify.

Which tools can identify the companies visiting my website?

Warmly combines person-level website visitor identification with intent signals. Intentsify adds website engagement insight within its platform. Leadfeeder offers a paid Website Visitor Identification plan.

How we researched this

Sources:

• rb2b.com/pricing
• www.leadfeeder.com/blog/comparisons/lead-forensics-pricing
• www.warmly.ai/p/blog/6sense-pricing
• 6sense.com
• hginsights.com/blog/how-to-evaluate-sales-intelligence-platforms-a-2026-buyers-handbook
• bombora.com/blog/top-abm-platforms-rely-on-bombora
• intentsify.io/blog/intent-data-media-solutions-save-money-economic-downturn
• www.commonroom.io/solutions/revops
• www.demandbase.com/pricing
• www.factors.ai/blog/abm-platform-pricing-guide
• commonroom.io/pricing
• www.factors.ai/pricing
• intentsify.io/blog/get-more-from-your-website-data-with-intentsifys-website-visitor-resolution-and-analytics
• www.leadfeeder.com/blog/audience-targeting/abm-solutions-for-saas
• www.leadfeeder.com/pricing
• www.warmly.ai/p/solutions/use-cases/account-based-marketing
• www.commonroom.io/about
• www.commonroom.io/pricing
• www.commonroom.io/pricing/zra
• www.warmly.ai/how-it-works

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