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Guide

10 Best Technographic Data Tools

November 6, 2026 · 11 min read

Compare 10 technographic data tools for GTM and martech buyers, with starting prices, standout features and fit checks from each vendor's own pages.

How to pick a tool

1Shortlist2-3 tools max2Test100 rows of your own list3Measurecoverage, accuracy, cost4Commitmonthly plan first
Never trust a vendor's sample data. Run your own list through the trial and count what comes back valid.

10 Best Technographic Data Tools

This shortlist of 10 technographic data tools suits GTM and martech buyers who want to see which technologies companies use and turn that into prospect lists, account research or data feeds. The table compares starting prices and standout features, and each tool has its own section so you can check fit against your team size, channels and budget.

By Rishabh Ambasta, Founder, Modern Inbound.

Teams that want to try a tool before paying can look at Wappalyzer, Sumble, Datanyze and PredictLeads, which each list a free account, free plan, free trial or free monthly calls. Developers and data teams that prefer credits and APIs can compare TheirStack and PredictLeads. Teams that want a full platform for account intelligence or partner selling can look at Enlyft, HG Insights and Similarweb. Teams prospecting by website technology or ecommerce stores can look at BuiltWith and Store Leads.

Prices and facts checked on November 2026.

ToolStarting priceBest forStandout feature
BuiltWithPricing is not published on the pages we reviewed.Sales and lead generation teams that want technology data for web technologies plus an API.Live feeds over WSS endpoints that bring live data into your own product or platform.
DatanyzeNyze Lite is $0 for a 90 day free trial with 10 credits per month, and Nyze Pro 1 is $29 per month when billed monthly.Users who want to start on a free trial and then pay by the month for credits.Yearly billing brings Nyze Pro 1 to $21 per month with 960 credits per year.
EnlyftPricing is not published on the pages we reviewed.Technology vendors and the partners who sell and deliver for them.Pipeline Agent drafts outreach for your seller to review and send.
HG InsightsPricing is not published on the pages we reviewed.Revenue teams that want technographics, firmographics and behavioral signals together.An account intelligence data fabric with unified access to those data types.
PredictLeadsUp to 100 free API calls per month, with a $40 minimum monthly charge listed.Teams that want a company intelligence and technographic data provider rather than a platform.Each company you follow is billed at 1 credit per month.
SimilarwebPricing is on request: Talk to sales.Teams that want an AI-powered competitive intelligence platform.The API can be bought as a standalone product without a full platform subscription.
Store LeadsPricing is not published on the pages we reviewed.Teams that want to export data from a global product search.Export either the matching products or the domains selling them.
SumbleFree plan at USD 0, Pro at USD 99/month, and Enterprise through Talk to Sales.Teams that want to start on a free plan with 500 credits a month.The Pro plan includes 9900 credits a month.
TheirStack1,500 API credits for $49 per month.Developers and data teams that buy API credits in monthly tiers.An MCP server so any AI assistant can query its data.
WappalyzerA free account with 50 technology lookups every month, and Pro at $250 /mo.Teams that build lead lists from one technology and filter them into many lists.Company and contact details among the websites using a given technology.

How to choose

  • Team size and seats: check how many users each plan includes and whether extra seats change the price.
  • Delivery: decide whether you need a web app, a CRM sync, an API or a file export, and confirm your plan includes it. A guide to waterfall enrichment shows how data sources can be combined.
  • Contract terms: check whether billing is monthly or yearly, how credits renew and what happens when a trial ends. A roundup of Datanyze alternatives can help you compare terms.
  • Coverage: test 20 to 50 accounts from your own market and see how many of their technologies the tool detects correctly. Start from a clear ICP definition so the sample is fair.
  • Reporting and handover: confirm how lists, alerts and exports reach your sellers and how new leads are handed over in your CRM. The guide to modern B2B lead generation covers the wider workflow.

BuiltWith

BuiltWith describes its product suite as a sales intelligence, lead generation and market analysis platform for web technologies, along with an API that enables automated technology lookups. It also offers live feeds using WSS endpoints so you can bring live data into your own product or platform. That makes it a fit for sales teams building lists and for developers who want technology data inside their own systems. Pricing is not published on the pages we reviewed. Ask the vendor about plan limits and export terms before you commit.

Datanyze

Datanyze lists Nyze Lite at $0 for a 90 day free trial with 10 credits per month. Nyze Pro 1 is $29 per month when billed monthly with 80 credits per month, and Nyze Pro 2 is $55 per month with 160 credits per month. Billed yearly, Nyze Pro 1 is $21 per month with 960 credits per year and Nyze Pro 2 is $39 per month with 1920 credits per year. Once the free trial is completed, you lose access to the platform, so decide on a paid tier before the trial ends. It suits buyers who want a low entry price and are comfortable planning around monthly credit allowances. Check how many credits your team will use each month.

Enlyft

Enlyft describes itself as the AI platform for technology partner selling. It maps the technologies companies already run and turns that signal into AI-powered intelligence for partner ecosystems, so technology vendors and their partners can win customers together. Its Pipeline Agent uses Enlyft's proprietary intent data to identify the accounts most likely to buy, then drafts the outreach for your seller to review and send. It suits technology vendors and the channel partners who sell for them. Buyers outside partner selling should check that the focus on partner ecosystems matches their sales motion. Pricing is not published on the pages we reviewed.

HG Insights

HG Insights says its platform is built on an account intelligence data fabric that provides unified access to technographics, firmographics and behavioral signals. It also presents the Revenue Growth Intelligence platform as purpose-built to support next-generation GTM strategies. It suits revenue teams that want technographics alongside other account data in one place. Pricing is not published on the pages we reviewed. Ask which modules you need and how data reaches your CRM.

PredictLeads

PredictLeads calls itself a company intelligence and technographic data provider rather than a platform, so what it gives you is an evidence layer for your own models. Its pricing page lists up to 100 free API calls per month and a $40 minimum monthly charge. Each company you follow is billed at 1 credit per month. It suits teams with data or engineering resources who are comfortable working with an API. Check whether your volume of calls and followed companies fits the credit model.

Similarweb

Similarweb Web Intelligence is described as an AI-powered competitive intelligence platform tailored to your business goals. Pricing is on request, and the pricing page says Talk to sales. You can also purchase the Similarweb API as a standalone product without a full platform subscription. It suits teams that want competitive intelligence from a platform and are happy to discuss a custom package. Confirm that the package you are quoted covers the technology data you need.

Store Leads

Store Leads lets you export data directly from a global product search. When exporting, you can choose the products matching the search or the domains selling the products that match it. It suits teams that prospect ecommerce stores by what they sell. Pricing is not published on the pages we reviewed. The page we read is a product update from October 2024, so confirm the feature and its plan details are still current.

Sumble

Sumble's pricing page lists a Free plan at USD 0 with 500 credits a month, a Pro plan at USD 99/month with 9900 credits a month, and an Enterprise plan for teams operating at scale through Talk to Sales. Its terms of service say certain features use artificial intelligence and machine learning systems, including third-party AI providers. It suits teams that want to start free and move up to a monthly plan as credit needs grow. Check how AI-generated output fits your own review steps.

TheirStack

TheirStack lists monthly API credit tiers that include 1,500 credits at $49 per month, 5,000 at $100, 10,000 at $169, 20,000 at $240, 50,000 at $400, 100,000 at $600, 200,000 at $900 and 500,000 at $1,200. It offers an MCP server so any AI assistant can query its data. The company says hundreds of people sign up for its product every day. It suits developers and data teams that want to scale credits up in clear steps. Estimate your monthly credit use before you choose a tier.

Wappalyzer

Wappalyzer's pricing page lists Pro at $250 /mo, Business at $450 /mo and Enterprise at $850+ /mo. A free account includes 50 technology lookups every month and free sample lead lists. Free accounts also include 50 email verifications per month and 5 website alerts. Its technology pages show how many sites use a technology, such as 1,100 websites using Acquia Cloud Platform CDN. You can find company and contact details among those websites to turn research into outreach faster. It suits teams that build prospect lists by technology and want a free account to try first.

How we compared

This comparison is based on each company's own public pages as of November 2026. We compared the vendors' public pricing, product and about pages, checked in October and November 2026. Starting price shows the entry price or plan a vendor lists, and where no price is listed we say so. Each tool is described only from what its own pages state.

Frequently asked questions

Which of these tools offer a free way to start?

Wappalyzer offers a free account with 50 technology lookups every month and free sample lead lists. Sumble has a Free plan at USD 0 with 500 credits a month. Datanyze offers Nyze Lite at $0 for a 90 day free trial. PredictLeads offers up to 100 free API calls per month.

What does TheirStack cost per month?

TheirStack lists 1,500 API credits at $49 per month and 5,000 API credits at $100 per month. Larger tiers include 500,000 API credits at $1,200 per month.

Which tools publish no price on the pages reviewed?

On the pages we reviewed, pricing is not published for BuiltWith, Enlyft, HG Insights or Store Leads. Similarweb says to talk to sales.

Which tools offer an API or data feed?

BuiltWith offers an API for automated technology lookups and live feeds that use WSS endpoints. Similarweb sells its API as a standalone product without a full platform subscription. TheirStack offers an MCP server so AI assistants can query its data. PredictLeads lists up to 100 free API calls per month and bills each followed company at 1 credit per month.

Which tool is built for technology partner selling?

Enlyft describes itself as the AI platform for technology partner selling. Its Pipeline Agent drafts outreach for your seller to review and send.

How we researched this

Sources:

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Rishabh Ambasta

Rishabh AmbastaFounder, Modern Inbound

Runs a research-led cold email agency measured in delivered replies. Before that, outbound for SaaS teams from $1M to $50M ARR. LinkedIn

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