EasyLeadz vs Lusha: which works better for Indian B2B contact data

EasyLeadz vs Lusha: Side-by-Side Comparison

EasyLeadz is purpose-built for Indian B2B contact data, with mobile-first records sourced from Indian company registries and professional networks. Lusha is a global platform that covers India as one market among many. For Indian-only prospecting, EasyLeadz wins on depth and cost. Lusha wins on global reach and CRM integrations.

Indian Contact Data Quality

EasyLeadz delivers higher mobile number accuracy for Indian contacts than Lusha. It pulls data from MCA filings, LinkedIn, and proprietary Indian sources, giving you direct-dial numbers that connect. Lusha has Indian records, but its mobile data for Indian accounts lags well behind its US and EU coverage, per SDR team feedback across multiple Indian outbound campaigns.

If you're calling Indian founders, VP-level buyers, or SME owners, you need a valid mobile number more than a work email. EasyLeadz focuses almost entirely on this use case. Lusha gives you a global contact record, not an India-optimized one.

Teams running Indian outbound report 20 to 35% higher connect rates with EasyLeadz mobile data versus Lusha phone numbers for the same Indian accounts.

Pricing Breakdown

EasyLeadz is cheaper for India-focused teams by a significant margin. Lusha costs more per contact and requires annual commitments on paid plans, per Lusha's pricing page. If you're running 200 Indian mobile credits per month, EasyLeadz costs roughly $60/month. The same volume on Lusha Pro runs $120 to $140/month, assuming you can get verified Indian mobile numbers from it at all.

Lusha's annual lock-in is the bigger issue. You commit upfront for a product that doesn't specialize in Indian data. EasyLeadz has monthly plans with no annual contract, giving you flexibility to scale or cancel based on pipeline.

For a team of three SDRs each needing 150 Indian mobile credits per month, EasyLeadz wins on cost. Lusha's value only holds if you're splitting credits across Indian and non-Indian accounts.

Integrations and Workflow

Lusha connects natively to Salesforce, HubSpot, and LinkedIn Sales Navigator via a Chrome extension, per Lusha's integrations page. EasyLeadz works well as a standalone tool but has fewer CRM connectors. If your team lives inside HubSpot and wants one-click contact enrichment, Lusha fits that workflow better than EasyLeadz does today.

EasyLeadz's Chrome extension works on LinkedIn profiles and returns an Indian mobile number in seconds. It's not a full CRM sync, but for teams doing manual prospecting on LinkedIn it's fast enough. You export contacts, drop them into your calling or cold email tool, and go.

Lusha's CRM integration is genuinely better. But you're paying a premium for it. If your workflow is LinkedIn prospecting followed by WhatsApp or cold calls to Indian numbers, EasyLeadz's simpler setup is less friction.

Who Should Use EasyLeadz vs Lusha?

Choose EasyLeadz if your prospect list is 70% or more Indian companies, mobile outreach is your primary channel, and you don't want to pay Lusha prices for weaker Indian data. Choose Lusha if you prospect across India, US, or EU on the same list, need strong CRM integration, or email is your primary channel.

The clearest EasyLeadz persona: an Indian SaaS founder or SDR cold calling mid-market Indian companies. You need 200 valid mobile numbers per month, you don't need global coverage, and you don't want an annual contract. EasyLeadz handles that without complexity.

The Lusha persona: a B2B sales rep at an Indian company that sells to global accounts. You need Indian, US, and EU data on the same platform, your CRM is HubSpot, and you want one tool. Lusha serves that use case. EasyLeadz doesn't.

If you need a partner that handles account research, buyer targeting, and cold email execution alongside contact data, Modern Inbound runs research-led outbound programs for B2B teams that don't want to stitch tools together manually.

Want Research-Led Outreach Run For You?

Modern Inbound mines buyer language, builds account lists, writes outreach, manages client-owned inboxes, and routes qualified replies. Your team gets sales conversations, not another tool to operate.

Frequently Asked Questions

Is EasyLeadz better than Lusha for Indian B2B contacts?

Yes. EasyLeadz is purpose-built for Indian B2B contact data and delivers higher mobile number accuracy for Indian companies than Lusha, which treats India as one market among many. For India-only prospecting teams, EasyLeadz is the better tool.

How does EasyLeadz pricing compare to Lusha?

EasyLeadz starts at roughly $30/month for 100 Indian mobile credits. Lusha Pro costs $39/month for 50 contacts billed annually, per Lusha's pricing page. For India-focused teams, EasyLeadz delivers more credits at lower cost.

Does Lusha have accurate Indian phone numbers?

Lusha has Indian contacts, but its mobile number accuracy for Indian records is weaker than its US and EU data. Teams running Indian outbound consistently report higher valid-number rates with EasyLeadz for the same Indian accounts.

Can EasyLeadz replace Lusha for global prospecting?

No. EasyLeadz is India-focused and doesn't have meaningful coverage for US, EU, or APAC accounts. If your outreach targets multiple geographies, Lusha or Apollo is a better fit for non-Indian contacts.