Heyreach vs Expandi: Feature, Pricing & Use-Case Comparison

Side-by-Side Comparison

Heyreach wins on price and multi-account management for teams running outreach across several LinkedIn profiles at once. Expandi wins on personalization depth and sequence logic for reps who send fewer, more targeted messages per week. The $20/month per account gap compounds fast at scale but disappears if you only need one sender.

Where Heyreach Wins

Heyreach is the right pick for any agency or team managing outreach from three or more LinkedIn sender accounts. Its unified inbox pulls replies from every connected account into one view, cutting the context-switching that kills response rates when account managers are juggling five or more client profiles at once.

The agency workspace feature is what actually differentiates it. You can assign senders to specific campaigns, set per-account daily limits, and pull cross-account reporting without logging in and out of separate accounts. Expandi doesn't offer this. If you're running campaigns for multiple clients, Heyreach keeps the work organized where Expandi forces manual separation.

Heyreach also connects to Clay natively, per Heyreach's integrations documentation. That direct connection replaces a custom Zapier setup for most enrichment workflows. The sequence builder handles standard outreach patterns without friction: connection request, first follow-up, second follow-up. It's not competing on personalization and doesn't pretend otherwise.

Where Expandi Wins

Expandi's native dynamic image personalization is the clearest reason to pay the $20/month premium. You can inject a prospect's LinkedIn photo, company logo, or name into a custom background image inside your outreach message. For campaigns targeting under 200 accounts per week with tailored messaging, that visual hook drives meaningfully better reply rates than plain-text approaches.

The conditional sequence logic adds genuine value. Expandi lets you branch based on whether a prospect viewed your profile, accepted your connection, or clicked a link. Heyreach offers no equivalent branching logic, per Expandi's campaign builder documentation.

Onboarding is easier as well. Expandi ships with template libraries, optional onboarding calls, and an active user community with real campaign examples shared regularly. If you're new to LinkedIn automation and don't have an ops person configuring the tool, that support path justifies the extra cost without much debate.

Pricing: What Each Tool Costs at Scale

Heyreach and Expandi both price per LinkedIn account, not per user seat. The $20/month gap per account sounds modest but adds up to $2,400/year for a ten-account agency setup. That's real money that could fund a part-time copywriter or a better prospect data source.

Both tools include CRM features, campaign analytics, and LinkedIn Sales Navigator compatibility at base tiers. Expandi's higher tier adds more personalization variables and priority support. Heyreach's agency plan adds client sub-workspaces and white-label reporting, per Heyreach's pricing page. Neither offers a free plan, but both provide trial access before you commit to an annual contract.

Who Should Choose Which Tool

Choose Heyreach if you're an agency running client outreach from multiple LinkedIn accounts, a founder managing a lean outbound team, or an ops lead who needs consolidated sender management. Lower per-account cost and agency workspace features make it the practical choice when volume matters more than per-prospect personalization depth.

Choose Expandi if you're a solo AE or SDR running targeted campaigns to fewer than 300 accounts per week, if your buyers respond to visual personalization, or if you need conditional sequence branching to match a longer sales process. The $20/month premium pays for itself when reply rate depends on message quality over message volume.

If you'd rather hand off the outreach entirely, Modern Inbound runs full-cycle LinkedIn and cold email campaigns for B2B teams, covering account selection, buyer-language research, message writing, and reply routing.

Scale Outreach Without Hiring SDRs

Most B2B teams underestimate the work before sending: buyer-language research, list logic, DNS, warm-up, deliverability, copy testing, and reply handling. Modern Inbound runs the operating layer so founders can stay focused on sales calls.

Frequently Asked Questions