Regie.ai vs Lavender 2026: AI Sales Tools Compared

Regie.ai starts at $180 per user per month and locks you into a 10-seat annual contract. Lavender starts at $27 per month with no seat minimum. That gap matters because the two tools solve different problems: Regie.ai runs your entire outbound sequence, while Lavender just makes the emails you are already sending better.

Regie.ai vs Lavender: Pricing and Features Compared (2026)

Here is what each vendor actually charges, straight from their own pricing pages as of August 2026.

Tool	Starting Price	Best For	Standout Feature
Regie.ai (AI SEP)	$180/user/mo, 10-seat minimum, annual	Teams replacing Outreach or Salesloft with AI-native sequencing	Prompt-based sequence steps plus a built-in power dialer
Regie.ai (Force Multiplier Rep)	$499/user/mo, 5-seat minimum, annual	Teams that want AI to build target lists, not just write copy	120,000 AI credits/year for research and enrichment waterfalls
Lavender (Coach Starter)	$27/mo annual ($29 monthly)	Individual reps who want real-time grading before they hit send	Unlimited AI scoring of every email you write
Lavender (Individual Pro)	$45/mo annual ($49 monthly)	Reps who want a dedicated CSM coaching their send habits	Priority support plus a named customer success manager
Lavender Ora	Free to build, $500/agent/mo at launch	Teams wanting an AI agent to run outbound without hiring an SDR	Sends up to 1,000 emails/mo to 4,000+ contacts per agent

What does Regie.ai actually do?

Regie.ai is an AI-native sales engagement platform. It replaces the sequencing and dialing layer of tools like Outreach or Salesloft, using AI agents to prioritize accounts by intent signal, draft sequence steps, and dial through a parallel power dialer with up to 9 lines, per Regie.ai's pricing page.

AI SEP needs a 10-seat annual commitment at $180/user/month, roughly $21,600/year minimum. Force Multiplier Rep jumps to $499/user/month with a 5-seat floor, adding 120,000 AI credits a year, enrichment waterfalls, and 10 warmed mailboxes. A 5-person pod on that tier runs close to $30,000/year.

What does Lavender actually do, and how is it different?

Lavender does not run sequences. It sits on top of whatever sequencing tool you already use, Outreach, Salesloft, Apollo, Instantly, or Smartlead, as a Chrome extension that grades each email in real time and rewrites weak lines before you send. Ora, Lavender's AI agent product, is a separate purchase.

The free Basic plan caps you at 5 analyzed and 5 personalized emails a month, really just a trial. Starter at $27/month unlocks unlimited grading and the AI Email Writer. Individual Pro at $45/month adds priority support and a dedicated CSM. Team plans start at $89/seat/month and add aggregated analytics, per Lavender's pricing page. Ora is the exception: free to build, $500/agent/month at launch, capped near 1,000 emails a month.

Regie.ai or Lavender: which one should you actually buy?

If you lack a sequencing tool and want AI running the whole motion, targeting, sequencing, dialing, Regie.ai is the bigger bet and bill. If you already send from Outreach, Salesloft, Apollo, or a cold email platform and just want sharper emails, Lavender is the cheaper, faster fix.

Here is the honest take: most teams do not need Regie.ai's full platform. They need better emails leaving the tool they already pay for, and that is Lavender's entire job. Regie.ai only earns its price tag once you are ready to rip out your existing sequencer.

• Pick Regie.ai if you are building outbound from scratch and want one AI-native platform for targeting, sequencing, and dialing.
• Pick Lavender if you already run Outreach, Salesloft, Apollo, or a cold email tool and want sharper subject lines and tighter copy.
• Pick Lavender if you are a solo rep or small team that cannot justify a 5-10 seat annual minimum.

Regie.ai vs Lavender: Frequently Asked Questions

Is Regie.ai more expensive than Lavender?

Yes, by a wide margin. Regie.ai's cheapest tier is $180/user/month with a 10-seat annual minimum, roughly $21,600/year at minimum. Lavender's cheapest paid tier is $27/month with no seat minimum.

Can Regie.ai and Lavender be used together?

Nothing blocks it, but there is heavy overlap. Regie.ai already includes AI messaging inside its own sequences, so stacking Lavender's extension on top mostly duplicates the grading function you are already paying Regie.ai for.

Does Lavender write emails for you like Regie.ai does?

Lavender's AI Email Writer and Ora agent can draft copy, but Lavender's core product is grading and rewriting emails you draft yourself. Regie.ai is built to generate and send full sequences autonomously, a different job than Lavender's coaching-first model.

Which tool is better for a small team under 10 reps?

Lavender, mainly on price. Regie.ai's cheapest tier requires a 10-seat annual commitment, which prices out most teams under 10 reps. Lavender has no seat minimum and a free tier to test first.

Picking between an AI sequencer and an AI email coach comes down to what is actually broken in your outbound. If the real problem is weak infrastructure and untested copy, that is closer to what Modern Inbound handles, with 6,000+ warm leads delivered for clients. If you would rather that be run for you, see how the setup engagement works.

By Rishabh Ambasta, Founder, Modern Inbound.