Rev Empire vs Sales Co: Which One Fits Your Team?

Rev Empire vs Sales Co: Which One Fits Your Team?

Rev Empire fits teams seeking outbound sales packages shaped around their goals and budget. Sales Co fits buyers seeking managed cold email for MSPs and IT services firms. For buyers comparing commercial structures, Rev Empire publishes several service starting rates. Sales Co prices its three monthly plans by email volume.

By Rishabh Ambasta, Founder, Modern Inbound.

Quick comparison

Comparison point	Rev Empire	Sales Co
Service approach	Specialized outbound sales services aligned with sales objectives.	Managed cold email for MSPs and IT services firms.
Starting price	Services start at $1,000 per month, depending on the service.	$2,000 per month for up to 10,000 emails per month.
Additional pricing options	Lead pricing starts at $5 per lead; appointment pricing starts at $300 per appointment.	$2,500 per month for up to 15,000 emails; $3,000 per month for up to 20,000 emails.
Appointment generation	Starts at $2,000 per month on a performance basis, or $3,500 per month targeting 10 qualified meetings over 90 days.	Three flat monthly plans priced only by email volume.
Other service rates	SDR support starts at $1,000 per SDR; a listed campaign rate starts at $1,000 per campaign.	Cold calls add $1,500 per month; ads and LinkedIn each add $1,000 per month, on any plan.
Further starting rates	A listed event rate starts at $2,500 per event; another listed campaign rate starts at $2,700 per campaign.	The same three email-volume tiers provide the base plan choices.
Buying emphasis	Flexible packages tailored to goals and budget.	A flat monthly fee selected by email volume, with separately priced channel additions.

What Rev Empire offers

Rev Empire presents its offer as a suite of specialized outbound sales services built around a company's sales objectives. Its package description emphasizes flexibility around specific goals and budget, giving buyers a reason to begin with the sales support they need rather than choosing a single email-volume tier. That flexibility is the central strength of its positioning for this comparison.

The published commercial options include lead, appointment and SDR starting rates, alongside campaign and event starting rates. These give a buyer several ways to frame a service inquiry: around leads, appointments, sales development support, a campaign or an event.

For appointment generation, Rev Empire publishes both a performance-basis monthly starting option and a separate monthly option with a qualified-meeting target over a defined period. Buyers evaluating that offer should distinguish the monthly appointment-generation structure from the separate per-appointment starting rate. The useful comparison is the commercial unit and service scope attached to each option.

What Sales Co offers

Sales Co explicitly offers managed cold email for MSPs and IT services firms. Its base pricing uses three flat monthly plans, with email volume as the pricing variable. This is a clear strength for a buyer who wants to compare a defined monthly sending allowance with a published monthly fee.

The three tiers increase the email allowance as the monthly fee rises, so a buyer can assess the base options using the same unit across every tier. Cold calls, ads and LinkedIn are available as additions to any plan, with a separate monthly charge for each channel. That gives buyers a base email decision and a separate channel decision within the published pricing structure.

For an MSP or IT services firm, the industry-specific cold email offer provides a direct starting point for evaluating fit. For a buyer comparing budgets, the flat monthly tiers and channel additions make the published choices easy to organize into a base plan and any selected additions.

Who Rev Empire fits

Consider Rev Empire when your buying brief begins with a specific outbound sales objective and a budget that needs a tailored package. Its published lead, appointment and SDR rates are relevant when you want to discuss those forms of support individually. A team exploring appointment generation also has two monthly commercial options to assess against its intended scope.

Start that assessment by identifying which published unit matches your brief: a lead, an appointment, an SDR, a campaign or an event. Then discuss how a package would reflect your goals and budget, consistent with Rev Empire's stated approach.

Who Sales Co fits

Consider Sales Co when you want managed cold email for an MSP or IT services business and prefer a base plan selected by monthly email volume. Its published tiers suit a buying process in which the team first selects an email allowance, then considers the optional cold-call, ads or LinkedIn additions.

The practical decision is which email-volume tier matches your planned outreach and which additional channels belong in the same budget. Sales Co's strength here is the consistency of its base pricing unit across the three plans and the explicit monthly charges for additional channels.

How we compared

This comparison is based on each company's own public pages as of October 2026.

We used Rev Empire's services page for its outbound offer and package approach, plus its contact page and pricing page for service starting rates. We used Sales Co's MSP and IT services page for its industry offer and pricing page for email-volume plans and channel additions.

Related reading

• How to evaluate a lead generation agency
• Cold email agency vs in-house SDR
• Cold email for managed service providers

Frequently asked questions

How does Rev Empire structure its outbound packages?

Rev Empire offers flexible outbound sales packages tailored to a team's specific goals and budget.

How are Sales Co's monthly plans priced?

Sales Co charges $2,000 per month for up to 10,000 emails, $2,500 for up to 15,000 emails and $3,000 for up to 20,000 emails. Each plan has a flat monthly fee priced only by email volume.

Does Sales Co offer additional outreach channels?

Sales Co offers cold calls for an additional $1,500 per month, ads for an additional $1,000 per month and LinkedIn for an additional $1,000 per month. These additions are available on any plan.

What appointment-generation options does Rev Empire publish?

Rev Empire lists appointment generation from $2,000 per month on a performance basis, or $3,500 per month targeting 10 qualified meetings over 90 days.

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