Directive vs Intent Amplify: Which One Fits Your Team?

Directive vs Intent Amplify: Which One Fits Your Team?

Directive fits B2B teams seeking a broad service relationship across Performance, Commerce, and Communications. Intent Amplify fits teams choosing accepted-lead programs, quarterly demand support, or webinar delivery with published starting prices. Your choice starts with the work you need: support across several marketing areas or a defined lead, registration, or webinar program.

By Rishabh Ambasta, Founder, Modern Inbound.

Quick comparison

What Directive offers

Directive organizes its B2B services into Performance, Commerce, and Communications divisions. That breadth makes it a relevant option when your brief spans several marketing areas and you want to discuss them within one agency relationship. Its stated client focus includes B2B and enterprise businesses.

Directive also describes testing tactics before recommending them to clients. For a buyer, that is a useful starting point for asking how a proposed tactic was evaluated and how the agency would apply it to your brief. Ask for the reasoning behind the proposed work, the responsibilities of each division involved, and the review process your team would use.

What Intent Amplify offers

Intent Amplify presents lead programs with different qualification depths: Verified MQL, Double-Touch MQL, HQL, and Buyer-Qualified. It also offers Managed Demand Generation on a quarterly basis, a Webinar Audience Campaign priced per accepted registration, and a Managed Webinar Program priced per webinar.

The distinction between registration acquisition and managed webinar delivery matters when building a brief: Intent Amplify lists those as separate programs with different pricing units. Its managed webinar scope includes platform setup or an approved client-platform integration. Platform, media, production and integration costs are separate when applicable.

Intent Amplify's published starting prices

Who Directive fits

Consider Directive when your B2B brief calls for support across its Performance, Commerce, and Communications divisions. Its breadth is a practical strength for buyers evaluating several areas of work together. Enterprise teams also fall within its stated client focus.

Before selecting an agency, write down the business objective, the areas of work involved, and the responsibilities your internal team will retain. Ask each candidate to map its proposed scope to that brief. For additional evaluation prompts, see how to evaluate a lead generation agency.

Who Intent Amplify fits

Consider Intent Amplify when your buying brief centers on choosing a lead qualification depth and an accepted-lead pricing unit. Its published program choices give buyers concrete options to discuss, from Verified MQL through Buyer-Qualified.

Intent Amplify also fits teams seeking quarterly demand program support or managed webinar delivery. For webinar buyers, its separate registration and managed-program prices provide two distinct ways to frame the scope. Ask which deliverables belong in the proposed program and which applicable platform, media, production, or integration costs sit separately.

Prepare your audience definition before comparing proposals. List the companies, roles, and qualification requirements your team needs, then use the same brief for each vendor. Related reading includes the ICP definition framework and the guide to modern B2B lead generation.

How we compared

This comparison is based on each company's own public pages as of October 2026.

We used Directive's services page for its division structure, its company article for its B2B and enterprise focus, and its about page for its tactic-testing approach. We used Intent Amplify's pricing page for program names, starting prices, platform setup, and separate applicable costs.

Frequently asked questions

What service divisions does Directive offer?

Directive offers Performance, Commerce, and Communications divisions for B2B brands.

What are Intent Amplify's accepted-lead starting prices?

Intent Amplify lists starting prices of $49 for Verified MQL, $69 for Double-Touch MQL, $99 for HQL, and $199 for Buyer-Qualified, each per accepted lead.

Does Intent Amplify offer managed webinar support?

Intent Amplify offers a Managed Webinar Program starting at $25,000 per webinar, including platform setup or an approved client-platform integration.

Which Intent Amplify costs are separate when applicable?

Platform, media, production and integration costs are separate when applicable.

How we researched this

Sources:

• directiveconsulting.com/services
• intentamplify.com/pricing
• directiveconsulting.com/blog/directive-plans-global-expansion-with-business-intelligence-platform-powered-by-sisense
• directiveconsulting.com/about

Does your message work cold?

Modern Inbound tests 100+ messaging angles on your market and sends you the warm leads. You find out if your offer works before you build a team around it. See how it works.