MarketStar Alternatives: Other Outbound Agencies to Consider in 2026

MarketStar Alternatives: Other Outbound Agencies to Consider in 2026

Compare 2X for B2B marketing support, EBQ for external team support and CRM work, and Impactable for content demand programs and LinkedIn advertising. Predictable Revenue's public resources address product-market fit and sales presentation structure. Start your shortlist with the work you need an agency to own, then compare scope and pricing.

By Rishabh Ambasta, Founder, Modern Inbound.

Comparison at a glance

How to choose

Write a brief before requesting proposals. Define your target customers, the work your internal team can already complete, and the gap you want an external team to fill. Use the same brief for each provider so proposals answer the same business question. The agency evaluation guide can support that preparation.

1. Team size and responsibility. Ask how many people will work on your program, which roles they fill, and how much time each role contributes. Identify the person responsible for day-to-day delivery and the person who approves strategic changes. Put your own team's responsibilities beside theirs so shared work has a clear decision maker.
2. Channels and deliverables. Specify the channels you want assessed, such as email, phone, content, or LinkedIn advertising. Ask for a written list of deliverables and distinguish planning from execution. Decide whether your immediate need is direct prospect outreach, demand creation, CRM improvement, or help with sales processes. For further planning, see choosing your first outbound channel.
3. Contract terms and total cost. Check the commitment period, payment schedule, initial charges, cancellation terms, and the process for changing scope. Ask which tools, data purchases, advertising budgets, and internal staff hours sit outside the fee. Compare the total cost of the proposed work across the same evaluation period, using a written breakdown for each proposal.
4. Reporting and review. Request an example report and agree on the measures that matter to your business. Separate activity counts from qualified leads, accepted opportunities, and revenue. Clarify how often you review results, who explains changes, and how decisions translate into the next period's work. Keep definitions consistent across providers so the same label means the same thing.
5. Lead handover. Define the information your sales team needs when a lead arrives. Agree on qualification criteria, the receiving person, the destination in your CRM, and the expected follow-up time. Ask how duplicates and incomplete records are resolved. Use a sample handover to check whether your team can act on the information without additional research.

Once you have written answers, compare proposals against your internal capacity. A program can require regular access to subject experts, customer examples, technical information, and sales feedback. Assign those responsibilities before signing. If you are deciding how much work to keep internally, read agency versus internal SDR planning alongside your staffing brief.

MarketStar

MarketStar describes Sales as a Service built around experienced teams and an AI-enabled, specialist-led model for sales performance and go-to-market execution. It is a relevant comparison point for buyers seeking external sales teams and a defined delivery methodology.

Its pricing packages are custom and fully burdened, making the composition of the program central to a budget review. The described cost structure includes employment-related expenses, supplies, technology, and costs associated with headcount dedicated to a client program. Ask for an itemized scope that connects the proposed team to your specific sales tasks. That makes it easier to compare a team proposal with a narrower service package.

2X

2X identifies its offer as B2B Marketing as a Service, making it relevant for buyers whose immediate need sits within marketing support. Its public writing emphasizes increasing demand for a company's products and services. For a buyer considering marketing capacity as part of an agency search, that positioning provides a useful starting point.

Keep your request focused on the marketing work you want completed and the decisions you want to retain internally. Ask for the proposed deliverables, staffing arrangement, reporting format, and commercial terms in one document. Pricing is not published on the pages we reviewed. A service description and a budget proposal should be evaluated together before choosing a delivery scope.

EBQ

EBQ describes services designed to support internal teams and help businesses scale. Its CRM work includes optimizing a platform around industry practices and a company's particular workflows. This makes EBQ relevant for buyers who want external team support while also addressing how their CRM fits their working processes.

The published starting point for a team of experts is $5,000/month. Its pricing navigation separately references four plans for CRM implementation goals. Keep the general team starting price and the CRM implementation plans distinct when reviewing a proposal. Ask which scope the proposal covers, what work is included, and what information your staff must contribute during delivery.

Predictable Revenue

Predictable Revenue's public resources discuss the shift from finding product-market fit to prioritizing go-to-market execution. Its sales presentation guidance includes setting an agenda that reviews key features and gives a product overview. These resources are relevant reading for founders considering the timing of go-to-market investment and teams reviewing product presentation structure.

Pricing is not published on the pages we reviewed. Before comparing a proposal with an outsourced team or marketing program, request a current service description. Ask which tasks the provider performs, which tasks your employees perform, and what the engagement produces. Use that written scope to decide whether the proposed work addresses your immediate buying need.

Impactable

Impactable describes a full-funnel build for financial services and a free Demand Plan covering positioning, targeting, and channel priority for that sector. It is relevant for buyers considering financial-services demand planning, a content foundation, or LinkedIn advertising management.

Its Demand Engine starts at $1,750/month and provides a content foundation, with light LinkedIn retargeting available as a program grows. LinkedIn advertising management starts at $3,000/month and extends to larger multi-brand and global programs. Ask for the precise scope attached to the proposed fee. Check how content production, channel execution, and any advertising budget fit your planned investment.

How we compared

This comparison is based on each company's own public pages as of October 2026.

We compared public service descriptions, pricing pages, and relevant educational material. The table separates service positioning from commercial details so buyers can review each in context. Published starting prices and custom packages require different budget checks. Use the criteria above to request comparable proposals, then confirm the final scope and terms directly with each provider.

FAQ

Does MarketStar publish a standard package price?

MarketStar describes custom, fully burdened pricing packages tailored to client needs.

What is EBQ's published starting price?

EBQ says buyers can build a team of experts starting at $5,000/month.

Does Impactable offer a free planning option?

Impactable offers a free Demand Plan covering positioning, targeting, and channel priority for financial services.

How does 2X describe its service model?

2X describes its service model as B2B Marketing as a Service.

How we researched this

Sources:

• 2x.com/services
• ebq.com/services
• impactable.com/pricing
• predictablerevenue.com/how-to-effectively-sell-your-product-in-30-minutes
• predictablerevenue.com/what-does-product-market-fit-feel-like
• www.marketstar.com/growth-hub-resources/blogs/overcoming-the-8-challenges-of-on-demand-delivery-services
• www.marketstar.com/pricing
• ebq.com/ebq-pricing
• impactable.com/linkedin-ads-for-financial-services
• 2x.com/blog/why-should-cmos-outsource-their-marketing-services

Does your message work cold?

Modern Inbound tests 100+ messaging angles on your market and sends you the warm leads. You find out if your offer works before you build a team around it. See how it works.