Modern Inbound vs 360 Leads: Which One Fits Your Team?

Modern Inbound vs 360 Leads: Which One Fits Your Team?

Choose 360 Leads if your B2B team wants to consider outbound, digital marketing, PR and content, and direct marketing together. Choose Modern Inbound if you want done-for-you cold email with warm leads handed over as introductions, and your team is ready to take the next step with interested buyers.

By Rishabh Ambasta, Founder, Modern Inbound.

Quick answer

• For a broader marketing brief: shortlist 360 Leads for its four service categories: Outbound Marketing, Digital Marketing, PR & Content Marketing, and Direct Marketing.
• For a focused cold email brief: choose Modern Inbound for done-for-you B2B outbound, billed quarterly.
• For less day-to-day campaign work: Modern Inbound runs the copy and targeting.
• For the sales handover: Modern Inbound hands over every warm lead as an introduction, with no fixed lead count.

Quick comparison

What 360 Leads offers

360 Leads sells B2B sales lead generation services. Its service categories cover outbound marketing, digital marketing, PR and content marketing, and direct marketing. That breadth makes it a sensible shortlist option when your buying brief spans several disciplines.

Start by deciding which work you actually need. A company seeking support across content, digital activity and outbound should assess the proposed combination as a whole. Ask which activities are included, who owns each deliverable, and what your sales team receives. Put those answers into the proposal before comparing providers.

Give 360 Leads a real place on your shortlist when you want to explore that broader scope. Ask for a clear breakdown by service category so you can distinguish essential work from optional additions. Our guide to evaluating a lead generation agency can help structure those questions.

What Modern Inbound offers

Modern Inbound provides done-for-you outbound through cold email for B2B teams, billed quarterly. It runs the copy and targeting, making the service hands-off for the client. The company is based in Pune, India.

Mailboxes and domains are bought in the client's name, and the first 14 days are a free warm-up. Modern Inbound tests 50 to 100 messaging angles a month. Choose this approach when you want an external team to run the cold email work and your own team to take responsibility for the commercial next step.

A warm lead is a reply from a real potential buyer, or a route to one, that shows interest and has a clear next step. Every warm lead is handed over as an introduction, with no fixed number of leads. Use that definition when deciding who on your team should receive introductions and how quickly they should act.

Which one fits your team

Choose 360 Leads for a broader marketing brief. Its four service categories make it relevant when your requirements extend across outbound, digital marketing, PR and content, and direct marketing. Before signing, ask for an explicit list of activities, deliverables and responsibilities. Compare the proposed scope with the work your internal team can already cover.

Choose Modern Inbound for managed cold email. Its service centers on done-for-you B2B outbound, with copy and targeting run for you. Make sure someone inside your business owns the next step after a warm introduction. Decide how that person will assess interest, explain the offer and move a suitable buyer forward.

Write your buying brief before requesting proposals. Name the audience, the offer, the work you want outsourced and the handover you expect. The cold email targeting guide is useful for defining the audience. For the staffing decision, read the comparison of a cold email agency and an in-house SDR.

Can you use both?

Yes, if you give each provider a distinct brief. Consider Modern Inbound for cold email and assess 360 Leads for additional marketing work. Agree on account ownership, audience boundaries and sales responsibilities first. Add a second provider only when you can explain what extra work it will own and how your team will assess that work.

Frequently asked questions

What is the main difference between Modern Inbound and 360 Leads?

360 Leads lists outbound, digital marketing, PR and content marketing, and direct marketing. Modern Inbound provides done-for-you B2B cold email.

Does Modern Inbound book meetings?

No. Modern Inbound hands over every warm lead as an introduction, and your team takes the next step.

What counts as a warm lead?

A warm lead is a reply from a real potential buyer, or a route to one, that shows interest and has a clear next step.

Who runs Modern Inbound's copy and targeting?

Modern Inbound runs the copy and targeting as part of its hands-off service.

How we compared

We compared 360 Leads' public service page, checked October 20, 2026, with Modern Inbound's published offer. The comparison focuses on service scope, working responsibilities and the lead handover. We have not run a head-to-head campaign comparison.

Want every email written for the person it goes to?

Modern Inbound runs hyper-personalised cold email at scale and hands you every warm lead. Book a demo.