LinkedIn Sales Navigator vs Lusha 2026: Pricing Compared

LinkedIn Sales Navigator Core costs $119.99 a month for InMail credits and search filters inside LinkedIn's own network. Lusha's Pro plan costs $69.90 a month for 7,200 verified email and phone credits a year, per Lusha's pricing page. Buy the wrong one first and your reps end up with contacts they can't reach.

Sales Navigator is built for reps who already live inside LinkedIn: search filters, InMail, and account signals pulled from posts and job changes. It won't hand you a phone number or a portable email once the LinkedIn message goes unanswered. Lusha solves that gap with a straight contact database - verified emails and direct dials you load into any sequencer, no InMail required.

LinkedIn Sales Navigator vs Lusha Pricing in 2026

Sales Navigator's three tiers run from $119.99 to a custom Advanced Plus quote, billed per seat with no shared credit pool. Lusha runs on shared credits instead, so one Premium seat at $399.90/month can cover a small team's reveals for the year, per Lusha's pricing page.

Tool	Starting Price	Best For	Standout Feature
LinkedIn Sales Navigator Core	$119.99/user/month ($89.99 annually)	Reps prospecting inside LinkedIn	50 InMail credits/month plus Account IQ and Lead IQ signals
LinkedIn Sales Navigator Advanced	$159.99/user/month ($149.99 annually)	Teams needing shared search and CRM sync	Team management and advanced CRM integrations
Sales Navigator Advanced Plus	Custom quote	Enterprises embedding into Salesforce or Dynamics	CRM-embedded experience plus a dedicated account team
Lusha Pro	$69.90/user/month ($48.95 annually)	Teams needing direct dials outside LinkedIn	7,200 credits/year, 2 seats, CSV and API enrichment
Lusha Premium	$399.90/user/month ($259.95 annually)	Larger teams running high-volume enrichment	40,800 credits/year, advanced CRM enrichment, 5 seats

How much does each tool cost per verified contact?

Sales Navigator's InMail credits don't reveal a phone number or email, so cost-per-contact is really cost-per-message-sent: $119.99 for 50 InMails runs about $2.40 per attempt, reply or not. Lusha spends 1 credit per email or 5 per phone reveal against 7,200 annual credits, landing near $0.10 per verified email or $0.58 per direct dial, per Lusha's pricing page.

Which has better data: LinkedIn's network or Lusha's database?

Sales Navigator's data is only as good as what someone put on their own profile - strong on job titles and recent moves, but it skips phone numbers and personal emails entirely. Lusha verifies emails and phone numbers before showing them, which is the entire point of paying for credits instead of scraping LinkedIn by hand. Neither guarantees inbox deliverability at send time, so verify any list before uploading it.

Should you buy Sales Navigator, Lusha, or both?

Most teams treat these as competitors. They're not. Sales Navigator finds who to target and offers InMail as a fallback channel. Lusha gives you the phone number and email you need to run a real sequence. If you can only fund one seat this quarter, buy Lusha first - an InMail credit is worthless if the person skips LinkedIn that week, and a verified email works in every sequencer you already own. Enterprise teams with long buying committees get more from Advanced Plus, since Account IQ tracks org changes Lusha won't surface. Everyone else should start with Lusha Pro and add Sales Navigator once LinkedIn-native signals matter more than contact volume.

Frequently Asked Questions

Is Lusha cheaper than LinkedIn Sales Navigator?

Yes. Lusha Pro starts at $69.90/user/month, or $48.95 billed annually, against Sales Navigator Core's $119.99/user/month, per each vendor's pricing page. Lusha's shared credits also lower effective cost as headcount grows.

Can Lusha replace LinkedIn Sales Navigator entirely?

Not for social selling. Lusha has no search filters, InMail, or Account IQ signals from posts and job changes. It does one job: turning a name into a verified email or phone number.

Does LinkedIn Sales Navigator include phone numbers?

No. Sales Navigator surfaces job titles, company data, and InMail as its only outreach channel - no direct dial, no personal email. That's why teams pair it with a contact database like Lusha.

What's the cheapest way to combine both tools?

Start with Lusha Pro at $69.90/user/month for contact data, then add one Sales Navigator Core seat at $119.99/month for the rep who owns enterprise accounts. Teams under 10 reps rarely need Advanced or Premium tiers.

Neither tool books the meeting for you. Sourcing the contact is a fraction of what makes outbound work - the sequence, the infrastructure, and the follow-up carry the rest. If you'd rather not run a data subscription and a full outbound motion yourself, that's what Modern Inbound builds under the Setup plan: the execution layer, so you keep the data lever without hiring an SDR to work it.

By Rishabh Ambasta, Founder, Modern Inbound.