Factors.ai vs Koala 2026: Pricing and Features Compared

Factors.ai starts at $6,000/year, billed annually. Koala started at $200/month, but that pricing is now moot: Koala was acquired by Cursor and is shutting down September 30, 2026, per the banner on Koala's own site. If you were comparing these two platforms for ABM or sales-led intent data, Factors.ai is the one you can still actually buy.

Factors.ai vs Koala at a Glance (2026)

Factors.ai sells annual contracts. Koala sold month-to-month, but is no longer accepting new customers ahead of its shutdown. Here's how the plans stack up, per each vendor's pricing page.

Tool (Plan)	Starting Price	Best For	Standout Feature
Factors.ai (Basic)	$6,000/year	ABM marketing teams starting out	Unmasks 75%+ of visiting companies, up to 3,000 companies/month
Factors.ai (Growth)	$20,000/year	Mid-market ABM programs	Custom account scoring plus G2 impact analysis
Factors.ai (Enterprise)	$30,000+/year	Enterprise marketing orgs	Predictive account scoring and dynamic ad-audience sync to Google/LinkedIn
Koala (Starter)	$200/month	Shutting down Sept 30, 2026	Identity graph plus people and company search, 1,000 credits/month
Koala (Growth)	$1,000/month	Shutting down Sept 30, 2026	Auto-prospecting plus AI agent company research, 5,000 credits/month

Is Koala shutting down in 2026?

Yes. Koala's own site carries a banner stating it was acquired by Cursor and will shut down on September 30, 2026. If you're evaluating platforms fresh, don't sign a Koala contract with an expiration date already published. If you're an existing Koala customer, start exporting your data and planning a migration now.

What Do Factors.ai and Koala Actually Do?

Factors.ai unmasks anonymous traffic, scores accounts, and syncs data into ad platforms for ABM reporting, per its pricing page. Koala identified visitors, scored intent, and handed reps a ready list of accounts to work, per its pricing page, before its shutdown announcement.

Factors.ai leans on LinkedIn Ads influence tracking and G2 impact analysis, the stuff a demand gen team reports in a board deck. Koala leaned on trigger-based plays and sequencing integrations, the stuff an SDR uses before lunch. Neither sends a cold email. Both just feed the list a tool like Instantly or Smartlead works.

How Much Does Factors.ai Cost in 2026?

Factors.ai's cheapest paid plan is $6,000/year (Basic), covering up to 10,000 tracked users and 3,000 identified companies a month across 5 seats. Growth runs $20,000/year for 50,000 tracked users and 8,000 companies a month. Enterprise starts at $30,000+/year for 100,000 tracked users, per Factors.ai's pricing page.

Which Platform Identifies More Accurate Visitor Data?

Factors.ai publishes a specific number: its Basic plan claims to unmask 75%+ of companies visiting your site, per Factors.ai's pricing page. Koala never published a blanket match-rate figure. It leaned instead on an identity graph plus manual search to fill gaps a pure IP-match tool misses.

Need one number to defend in a budget meeting? Factors.ai gives you it, and it's the only one of the two still standing to defend it against.

Factors.ai vs Koala: Which Should You Pick?

Pick Factors.ai if you're running ABM with a LinkedIn or Google Ads budget to optimize, you need G2 intent layered on visitor data, and $6,000 to $30,000+ a year is a normal line item. If you were leaning toward Koala specifically for its sales-led prospecting and sequencing features, look at an active alternative in that lane rather than signing up for a platform that's already announced its exit.

Frequently Asked Questions

Is Koala shutting down in 2026?
Yes. Koala was acquired by Cursor and will shut down on September 30, 2026, per the notice on Koala's own site. It is no longer a viable new purchase.

What is the main difference between Factors.ai and Koala?
Factors.ai is an ABM analytics and marketing attribution platform with LinkedIn and Google Ads audience sync. Koala was a sales-led intent platform with auto-prospecting and AI agent company research, per each vendor's pricing page.

How much does Factors.ai cost in 2026?
Factors.ai starts at $6,000/year on its Basic plan, scaling to $20,000/year for Growth and $30,000+/year for Enterprise, per Factors.ai's pricing page.

What should Koala customers do before the shutdown?
Export contact and account data and start evaluating a replacement, such as Factors.ai for ABM use cases, before the September 30, 2026 shutdown date.

Neither tool sends a single email. Someone still has to write the copy, warm the inboxes, and run the sequences off that list. If you'd rather not build that layer yourself, that's what Modern Inbound does. We've booked 3,000+ qualified B2B meetings running outbound off intent data like this. See how our setup service works.

By Rishabh Ambasta, Founder, Modern Inbound.