Leadfeeder vs Warmly 2026: Company ID vs Person-Level

Leadfeeder rebranded back from Dealfront to Leadfeeder on March 24, 2026, and it still only identifies companies, not the person browsing your site. Warmly identifies named individuals at roughly 15% of visitors and companies at about 65%, per Warmly's own benchmark data. If you need CRM-integrated company reveal at scale, pick Leadfeeder. If you need a rep to know who to call, pick Warmly.

How does Leadfeeder pricing compare to Warmly in 2026?

Leadfeeder starts free and tops out around $2,000/mo at high volume. Warmly starts free too but its real paid tier begins at $700-$900/mo and climbs to $2,500+/mo at Enterprise, per pricing breakdowns published on both vendors' sites. The gap between the two cheapest paid plans is roughly 7x.

Tool	Starting Price	Best For	Standout Feature
Leadfeeder Free	$0/mo	Small sites testing visitor ID	Up to 100 companies identified/mo, 7-day data retention
Leadfeeder Paid	From €99/mo (~$105) billed annually	Sales teams wanting CRM-native reveal	Unlimited users, bi-directional sync to 5 major CRMs
Warmly Free	$0/mo	Teams testing person-level ID	Up to 500 visitors/mo, Slack alerts, company-level only
Warmly Startup/Business	From $700-$900/mo, 12-month contract	Revenue teams running AI-triggered outreach	AI chat overlay plus automated sequencing on visitor intent
Warmly Enterprise	Custom, $2,500+/mo	Large orgs needing custom signals	Custom intent signals and AI-powered warm calling

Does Leadfeeder identify actual people or just companies?

No. Leadfeeder resolves IP traffic to a company profile only, the same limitation it had under the Dealfront name. Warmly goes further, unmasking roughly 65% of visiting companies and about 15% of individual visitors by name, job title, and LinkedIn profile, per Warmly's own benchmark data.

That 15% individual match rate is the number nobody puts in the headline. Most website visitor tools, Warmly included, still can't put a name on 85 out of 100 visitors. Budget for that gap instead of buying the pitch.

Is Warmly's AI outreach worth $700+/month over Leadfeeder's $99 plan?

Only if your reps actually work the alerts. Warmly's AI chat overlay and automated sequencing sound sharp, but paid plans lock you into a 12-month contract with a minimum commitment as high as $10,800 on the Data Agent tier, per published breakdowns of Warmly's pricing. Leadfeeder's €99/mo tier covers unlimited users and doesn't demand a five-figure annual commitment.

• Leadfeeder pros: cheaper entry price, unlimited seats on the paid plan, deep native integrations with Salesforce, HubSpot, and Pipedrive
• Leadfeeder con: company-level only, so your SDR still has to guess who to call

• Warmly pros: person-level identification, built-in AI chat for real-time engagement, layered intent scoring across first, second, and third-party signals
• Warmly cons: 12-month contracts standard on paid tiers, and the individual match rate still misses 85% of visitors

Which tool has better CRM integrations in 2026?

Leadfeeder wins on breadth. It pushes bi-directional data into Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, and Zoho, plus Slack, Microsoft Teams, Google Ads, and Zapier, per Leadfeeder's own integrations documentation. Warmly connects to the major CRMs too, but its product leans harder on its own AI chat and calling layer than on native CRM depth.

Who should actually use Leadfeeder vs Warmly?

Pick Leadfeeder if you run a lean sales motion and just need to know which accounts are sniffing around your pricing page, fed straight into a CRM you already use. Leadfeeder holds a 4.3/5 rating across 860 G2 reviews, mostly for ease of use, not for depth. Pick Warmly if a rep is actually going to act on a named visitor the same day, and you can stomach a 12-month contract to get there. Warmly sits at 4.6/5 across 203 G2 reviews, tighter numbers from a newer, smaller install base.

Most teams asking "which one" don't need either at full price. They need a list-building and outreach motion that turns anonymous traffic into booked meetings, not just a name in a dashboard.

If you'd rather skip building and testing this stack yourself, that's the gap Modern Inbound fills. We run the outbound engine, sourcing, copy, infrastructure, and follow-up, so a visitor ID tool becomes a booked meeting instead of a Slack notification nobody actions. Talk to us about your pipeline.

By Rishabh Ambasta, Founder, Modern Inbound.