Comparison
LeadMagic vs Wiza in 2026: which one actually fits your stack
July 24, 2026 · 4 min read
LeadMagic and Wiza solve different prospecting problems. Here's which tool fits your workflow, budget, and data needs in 2026.
How to pick a tool
LeadMagic charges roughly $0.05 per verified email and $0.10 per mobile number, with no monthly subscription gate. LeadMagic is a pay-as-you-go enrichment API, but it lacks LinkedIn-native scraping, a built-in sequencer, and deep CRM sync. The strongest LeadMagic alternatives in 2026 are Wiza for LinkedIn-first teams, Apollo for all-in-one prospecting, and Clay for custom enrichment waterfalls.
By Rishabh Ambasta, Founder, Modern Inbound.
| Category | Winner |
|---|---|
| Cheapest per contact (low volume) | LeadMagic |
| Best for LinkedIn workflows | Wiza |
| Mobile number finder | LeadMagic |
| Bulk LinkedIn list export | Wiza |
| API flexibility | LeadMagic |
LeadMagic vs Wiza at a Glance
LeadMagic wins on flexibility: no subscription, credits that don't expire, and a dedicated mobile phone finder that most contact tools don't offer at this price point. Wiza wins when your entire prospecting workflow runs through LinkedIn Sales Navigator. Pick the tool by where your data originates, not by which UI feels cleaner.
| Tool | Starting Price | Best For | Standout Feature |
|---|---|---|---|
| LeadMagic | ~$0.05/email, no subscription | API-first enrichment | Mobile number finder at $0.10/credit, per LeadMagic's pricing page |
| Wiza | Free (20 emails/mo) or $49/mo | LinkedIn Sales Navigator users | Bulk verified email export from LinkedIn lists, per Wiza's product page |
| Apollo | Free or $49/mo | All-in-one prospecting | 270M+ contacts with built-in email sequences, per Apollo's website |
| Hunter | Free or $34/mo | Domain-based email finding | Email pattern detection across 100M+ domains, per Hunter.io |
| Clay | $149/mo | Enrichment waterfall workflows | Chains 75+ data providers in a single table, per Clay's website |
What LeadMagic Does Well
LeadMagic's biggest advantage is its pricing structure: buy credits, use them at your own pace, and they don't expire, per LeadMagic's pricing page. No seat fees, no monthly minimum, no commitment. For agencies running irregular campaigns or founders who prospect in bursts, that structure fits how outbound actually works.
The mobile number finder is genuinely rare at this price tier. Most entry-level contact tools charge $0.50 or more per mobile, or restrict it to enterprise plans. LeadMagic does it at $0.10. If cold calling is part of your outreach mix, that difference across 500 contacts per month is roughly $200 in savings.
The API is clean and well-documented. Teams building enrichment flows in Clay, n8n, or custom systems can plug LeadMagic in without friction, which isn't common among affordable enrichment tools.
What Wiza Does Well
Wiza's core strength is LinkedIn-native extraction: it sits directly on Sales Navigator and pulls verified emails from filtered searches without manual copy-paste, per Wiza's product page. If your ICP research lives in LinkedIn and you're building lists by title, geography, and company size, Wiza removes several manual steps per export.
The Chrome extension is the real product. You build a Sales Navigator search, click export, and Wiza returns a CSV with verified emails and job titles. It's the most direct path from a LinkedIn filter to a ready-to-send contact list, and it beats manual alternatives on speed.
Wiza verifies emails before delivery, so bounce rates stay low. That's not a given with scraping tools. When you're protecting domain health across multiple sending inboxes, pre-verified contacts matter.
Pricing: What You'll Actually Pay
LeadMagic is cheaper for most teams under 500 contacts per month. Wiza's subscription is a bad deal for any team that prospects inconsistently: you're paying for capacity that resets to zero when the billing cycle ends. The only scenario where Wiza's cost competes is consistent, high-volume LinkedIn prospecting above 1,000 contacts per month.
| Scenario | LeadMagic Cost | Wiza Cost |
|---|---|---|
| 200 emails/month | ~$10 (pay-as-you-go) | $49/month (Pro plan minimum) |
| 500 emails + 100 mobiles | ~$35 | $49-$99/month |
| 1,000 emails/month | ~$50 | $99/month (Scale plan) |
At 1,000+ contacts per month through LinkedIn, Wiza's per-contact cost starts closing the gap. Below that threshold, pay-as-you-go wins on every scenario above.
Which Team Should Choose Which Tool
Choose LeadMagic if your outbound data comes from multiple sources (company websites, Apollo exports, LinkedIn, imported CSVs) and you need enrichment that charges only for what you use. It's the right call for agencies, early-stage teams, and anyone building automated workflows in Clay or n8n. Paying a monthly fee for a tool you use three days a month doesn't make sense.
Choose Wiza if LinkedIn Sales Navigator is your primary list-building environment. Specifically, if you filter by title, geography, and company size in Sales Navigator and need those contacts exported with verified emails fast, Wiza is the shortest path. The Chrome extension saves time that would otherwise go into manual copy-paste.
If you need sequences, inbox management, or meeting routing on top of your data, neither tool covers that. Both are pure contact finders. For the execution layer, a managed outbound service handles the sends after your list is built.
Too Busy to Run Outbound Yourself?
Modern Inbound handles research, infrastructure, warm-up, account lists, copy tests, sending, replies, and routing. The system has booked 2,700+ B2B meetings and influenced $20M+ in pipeline.
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Rishabh AmbastaFounder, Modern Inbound
Runs a research-led cold email agency measured in delivered replies. Before that, outbound for SaaS teams from $1M to $50M ARR. LinkedIn
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