Potion vs Loom 2026: AI Video Prospecting Compared

Potion charges $99 to $299 per workspace, per month, for AI-cloned prospecting videos that swap in a prospect's name, face, and company. Loom is free for light use and tops out at $24 per user, per month, for async screen recordings built for internal updates, not cold outreach. Different tools, different jobs: one personalizes cold sequences at scale, the other explains your screen to a teammate.

Potion vs Loom 2026: pricing and feature comparison

Tool	Plan	Price	Best For	Standout Feature
Potion	Starter	$99/mo/workspace	Solo SDRs	750 AI videos/mo, face and voice cloning
Potion	Professional	$299/mo/workspace	Teams at volume	Unlimited AI videos, Zapier, custom domains
Potion	Enterprise	Custom-quoted	Multi-team GTM orgs	Whitelabel video, dedicated AI coaching
Loom	Starter	Free	Occasional recording	25 videos/person, 50+ language transcription
Loom	Business	$18/user/mo	Unlimited recording	Unlimited 4K video, branding removed
Loom	Business + AI	$24/user/mo	Auto recaps	Auto-meeting notes, filler word removal

What does Potion actually do for cold outbound?

Potion clones your face, voice, and gestures with AI, then swaps in the prospect's name, logo, even a screenshot of their site, without a re-record. Per Potion's pricing page, Starter caps at 750 Dynamic AI videos/mo, tight once three reps share a workspace. Professional at $299/mo removes the cap and adds Zapier, multi-user workspaces, and custom domains. Every plan ships 50+ CRM integrations and viewer analytics.

The part that matters: Potion's actual product isn't the recording tool. It's the AI clone. That's the piece Loom doesn't have at any price.

What does Loom do, and why isn't it built for prospecting?

Loom is a screen-recording and async messaging tool first, a sales tool a distant second. Starter gives 25 free videos per person with 50+ language transcription, per Loom's pricing page. Business at $18/user/mo removes the cap and Loom branding. Business + AI at $24/user/mo layers on auto meeting recaps and filler word removal.

None of that touches personalization. Send 200 prospects a video with their name on screen and you're recording 200 videos by hand. Loom is genuinely good for internal updates or a one-off demo. For cold video past a handful of people a week, it wasn't built for that job.

How much does Potion cost vs Loom in 2026?

Potion's Starter is $99/month per workspace for 750 AI videos; Professional is $299/month for unlimited videos, per Potion's pricing page. Loom's Starter is free for 25 videos per person, Business is $18/user/month, and Business + AI is $24/user/month, per Loom's pricing page. Both quote Enterprise pricing through sales.

It's not apples to apples on seats. Potion prices per workspace; Loom prices per user. A 5-person SDR team on Loom Business + AI runs $120/mo before any personalization exists. The same team on Potion Professional runs $299/mo flat, personalization included.

Which one actually helps you book meetings?

Video in cold outbound only works if the prospect believes it was made for them. A generic Loom recording blasted to 500 contacts reads exactly like what it is: a template. An AI-personalized Potion clip with the prospect's name and company on screen reads like effort, even at five minutes of sender time.

We've booked 3,000+ qualified B2B meetings across client outbound motions at Modern Inbound. Sequences pairing video with real sourcing and a sending tool like Instantly or Smartlead consistently outperform text-only sequences on reply rate. Video adds a layer; it doesn't replace a working list underneath it.

Potion vs Loom: which should you pick?

Running cold outbound and want video that scales past a dozen sends a week? Pick Potion. The $99/mo Starter plan pays for itself if it lifts replies even modestly on a few hundred prospects. Recording internal Slack updates or an occasional sales demo? Loom's free tier or $18/mo Business plan is the cheaper, better-fit tool. Don't force either tool into the other's job.

Frequently asked questions

Is Potion or Loom better for cold email video personalization? Potion. It clones your face, voice, and gestures and swaps in prospect-specific details automatically, per Potion's pricing page. Loom requires manual re-recording per send.

Does Loom have AI video personalization like Potion? No. Loom's AI features (auto recaps, summaries, filler word removal) target internal async communication, not per-prospect personalization, per Loom's pricing page.

How much does Potion cost per month in 2026? Starter is $99/month for 750 AI videos, Professional is $299/month for unlimited videos, Enterprise is custom-quoted, per Potion's pricing page.

Can you use Loom videos in a cold outbound sequence? Yes, but each has to be recorded by hand since Loom has no personalization engine. It suits small-batch, high-touch outreach, not the volume Potion's AI cloning handles.

If you'd rather skip building this yourself, that's what Modern Inbound does: managed cold outbound, sourcing to infrastructure. See our setup pricing.

By Rishabh Ambasta, Founder, Modern Inbound.