Vidyard vs Loom 2026: Pricing, Features, and Which Tool Wins Cold Outbound

Vidyard costs $59/user/month for its Starter plan and is built for sales teams personalizing outbound video at scale, with CRM analytics baked in. Loom costs $18 to $24/user/month and is built for fast async team updates, not cold outreach. If you're prospecting cold accounts, Vidyard's tracking and integrations win. If you're just recording quick internal clips, Loom is cheaper and simpler.

Vidyard vs Loom: Pricing and Features at a Glance

Vidyard and Loom solve different problems at different prices. Vidyard's Starter plan runs $59/user/month and is built around sales analytics and CRM workflows. Loom starts free and tops out at $24/user/month for AI editing, built for fast internal and customer-facing messages, not outbound tracking.

How much does Vidyard cost vs Loom in 2026?

Vidyard's Starter plan runs about $59 per user per month, per SoftwareAdvice's Vidyard listing, since Vidyard's own pricing page doesn't display a live number for that tier. Loom is transparent about pricing: Business runs $18/user/month and Business + AI runs $24/user/month, both per Loom's pricing page, with roughly 17% off on annual billing.

Vidyard's own page advertises "up to 30% savings" on annual billing and a current 10% Starter discount, but it never shows the number those percentages apply to. That's an opacity Loom's pricing page doesn't share. Loom lists every tier's dollar figure in the open, no sales call required just to see a price.

What's the core difference between Vidyard and Loom?

Loom records and shares video fast. Vidyard records video and tells you who watched, how long, and which slide made them drop off. That tracking layer is the entire reason sales teams pay $59/month instead of using Loom's free tier.

• View-level analytics showing exactly where a prospect stopped watching
• Branded sharing pages and CTA buttons embedded in the player
• Password-protected video links for account-based outreach
• AI avatars that generate a talking-head video without a camera

Loom's Business + AI tier answers with its own AI layer: auto-generated meeting recaps, filler-word removal, and edit-by-transcript, per Loom's pricing page. None of it tracks a cold prospect's viewing behavior though. For a rep sending 20+ personalized videos a week, that gap is the whole decision. Sendspark and BombBomb chase the same personalized-video-for-sales niche as Vidyard, but neither has displaced it in the outbound stacks we've seen.

Which tool integrates better with your outbound stack?

Vidyard pushes engagement data straight into your CRM from the Teams plan up, so a rep sees a "video watched 80%" flag next to the contact record. Loom's only CRM integration, Salesforce, sits behind the custom-quoted Enterprise tier, per Loom's pricing page. For outbound teams, that's the deciding factor.

Vidyard or Loom: which should you actually use?

Pick based on the job, not the brand. If you're building cold video sequences into a sales pipeline, pay for Vidyard. If you're recording quick updates for teammates or customers, Loom's free tier or $18/month Business plan is the better spend.

• Use Vidyard if you're running cold outbound video, need CRM-tied analytics, or manage a sales pod of 5+ reps.
• Use Loom if you need fast internal clips, customer support walkthroughs, or a free tool to start with.
• Use both if budget allows. Loom for internal async work, Vidyard for anything that touches a prospect.

We build cold email sequences for clients who've booked 3,000+ qualified B2B meetings, and video is one lever inside that motion, never the whole strategy. A $59/month tool doesn't fix a weak list or a bad subject line. If you want the outbound engine built around your ICP instead of guessing which video tool to bolt on, that's what Modern Inbound's setup service does.

Frequently Asked Questions

Is Vidyard or Loom better for cold email prospecting?

Vidyard is built for it. CRM integrations, viewer analytics, and branded sharing pages exist specifically to track engagement on outbound video. Loom works for one-off personalized clips but has no native tracking tied to a sales pipeline.

Does Loom have a free plan?

Yes. Loom's Starter tier is free for up to 50 members, with 5-minute recordings and 25 stored videos, per Loom's pricing page.

How much does Vidyard cost per user?

Vidyard's Starter plan runs about $59/user/month, per SoftwareAdvice's Vidyard listing. Vidyard's own pricing page keeps Teams and Enterprise pricing custom-quoted and doesn't display Starter's exact number publicly.

Can you use Loom instead of Vidyard for sales outreach?

You can record and send a Loom link in a cold email, but you lose the CRM-tied analytics and branded landing pages that make Vidyard's video tracking useful for a sales pipeline. For internal updates, Loom is the better and cheaper choice.

By Rishabh Ambasta, Founder, Modern Inbound.