Koala vs Clearbit 2026: Intent Signals vs Enrichment

Koala charges $350 a month and lets you sign up without talking to sales. Clearbit, now folded into HubSpot as Breeze Intelligence, won't publish a price anywhere on its site. That gap points to the real difference between these two tools: Koala tracks who is on your site right now and how engaged they are, while Breeze Intelligence enriches records you already have with firmographic context.

By Rishabh Ambasta, Founder, Modern Inbound.

Koala vs Clearbit (Breeze Intelligence): Price, Features, and Self-Serve Access

Koala starts at $350/month and you can sign up today without a sales call, per Koala's pricing page. Clearbit, now Breeze Intelligence inside HubSpot, requires a sales conversation before you see a number. The tools also solve different problems: Koala surfaces real-time visitor and product intent, Breeze Intelligence enriches records with firmographic data.

Feature	Koala	Clearbit (Breeze Intelligence)
Starting price	$350/month, per Koala's pricing page	Custom / requires sales call
What it does	Identifies companies visiting your site, tracks product usage, scores accounts by purchase intent	Enriches CRM records with firmographic data: company size, industry, tech stack
Self-serve	Yes, sign up and start free	No, sales-gated
Core signal type	Real-time visitor and behavioral intent	Static firmographic enrichment
Alerts	Slack and CRM alerts on high-intent activity	Not a core feature

What's the actual difference between Koala and Clearbit?

You'll see these two named in the same "intent data" breath constantly, and that's the mistake. Koala answers "who is on my site right now, and are they buying-hot." Breeze Intelligence answers "who is this company, and what's their tech stack." One is a live signal, the other is a static enrichment layer.

If your pipeline already has a company name and you just need firmographic detail filled in, that's an enrichment job, and Breeze Intelligence was built for exactly that. If you need to know a specific account just hit your pricing page three times this week, that's an intent job, and it's what Koala was built to catch. Confusing the two wastes budget on the wrong tool.

How much do Koala and Clearbit actually cost in 2026?

Koala's Growth plan runs $350/month with a self-serve signup flow, per Koala's pricing page. You can try it, see the data, and decide before anyone from their team emails you. That's a deliberate PLG move: the product sells itself once you see real visitors mapped to real companies.

Clearbit doesn't list a number anywhere on its site, per Clearbit's pricing page, because Breeze Intelligence now ships bundled into HubSpot's broader Smart CRM pricing. You talk to sales to get a quote. For a small PLG team that just wants a fast trial, that friction alone can be a dealbreaker.

Should you pick Koala or Breeze Intelligence for your GTM stack?

Koala's pros: self-serve trial, real-time Slack alerts, purchase-intent scoring, and a $350/month entry point you can budget for today. Its main con is scope. It won't fill in firmographic gaps on records that never visited your site.

Breeze Intelligence's pro is depth of enrichment once a company is already in your CRM, especially if you're already inside HubSpot. Its cons stack up faster: no published pricing, a mandatory sales call, and no real-time behavioral signal at all. Teams outside the HubSpot ecosystem get less natural value from it.

Koala vs Clearbit: the verdict

Pick Koala if you run a PLG SaaS motion and need to know which accounts are actively engaged right now, without a procurement cycle to get started. Pick Clearbit, now Breeze Intelligence, if you're already deep in HubSpot and need firmographic context layered onto records you've already collected. Don't buy either one expecting it to do the other's job.

Frequently asked questions

Is Clearbit still a standalone product?

No. Clearbit was acquired and folded into HubSpot, where it now operates as Breeze Intelligence, per HubSpot's product page. You access it through a HubSpot plan rather than a separate Clearbit account.

Can Koala replace Clearbit for firmographic enrichment?

Not really. Koala is built to catch real-time visitor and product-usage intent, not to backfill firmographic fields like industry or headcount on existing CRM records. That's Breeze Intelligence's job, not Koala's.

Does Koala require a sales call to get started?

No. Koala is self-serve, per Koala's pricing page, and you can sign up and start using it without talking to anyone. Its Growth plan runs $350/month.

Which tool is cheaper, Koala or Clearbit?

Koala is transparently priced at $350/month. Clearbit's Breeze Intelligence pricing isn't published, so you can't compare the actual dollar cost until you've talked to HubSpot sales.

You don't have to choose between intent signals and enrichment data in isolation. Modern Inbound builds targeting and outbound campaigns around real buying-intent signals as part of its managed service, so the accounts you chase are the ones actually showing up. See how the pay-per-lead model works.