Koala vs Warmly: an honest comparison for cold outbound teams

Koala shut down for good on September 30, 2025, five months after Cursor acqui-hired its founders. Koala was a solid intent-data tool for product-led sales teams, but it's gone, with no export path left. The strongest picks in 2026 are Warmly for person-level visitor ID, RB2B for lean teams on a budget, and Breeze Intelligence for HubSpot-native teams.

By Rishabh Ambasta, Founder, Modern Inbound.

What's the real difference between Koala and Warmly in 2026?

Koala and Warmly used to compete for the same product-led-growth intent budget, but that comparison stopped being real the day Koala shut down. Warmly is now the closest live alternative for person-level visitor identification, while RB2B and Breeze Intelligence cover the company-level and CRM-native use cases Koala also served.

How much do Koala's alternatives actually cost?

Warmly costs the most and RB2B costs the least, and the gap is bigger than most teams expect. Warmly's Business plan starts at $19,000 a year for 10,000 monthly visitors, jumping to $28,000 a year at 75,000 visitors, per Warmly's own pricing page. RB2B starts at $79 a month for 300 credits.

That's a five-figure annual contract versus a line item you can cancel next month. RB2B quietly pulled contact-level resolution from its own free plan in January 2026, leaving only company names, per RB2B's pricing page. If you're budgeting above $19,000 a year for visitor identification alone, you're already spending more than most small agencies spend on their entire outbound stack.

Which tool actually fits your outbound motion?

Warmly's edge is automation. It pairs visitor identification with AI chat, meeting booking, and outbound plays inside one platform, so a spotted visitor can get a message before they close the tab. RB2B stays narrower on purpose.

• RB2B sends a Slack alert with a LinkedIn URL and stops there, ideal for teams sending 500+ cold emails a month who already run their own sequencing tool.
• Breeze Intelligence skips alerting entirely and just enriches records already sitting inside HubSpot.
• None of the three replace a built list. Visitor ID shows who's already looking, not the accounts that haven't visited yet, which is most of your total addressable market.

Most teams don't need Warmly's price tag

Pick Warmly if you've got a $19,000-plus budget and a sales team ready to act on real-time alerts same-day. Pick RB2B if you're an agency or founder-led team under 20 people that wants a cheap signal layer bolted onto cold email. Skip both if your list is the actual problem.

That last group is bigger than the visitor ID vendors admit. A company visiting your pricing page once doesn't mean its VP of Sales is ready to reply to your rep. Cold outbound built on a well-researched list still books more meetings than warm-signal chasing for founders with ACV under $25,000, per Modern Inbound's outbound data across 18+ B2B clients. Warmly and RB2B add signal on top of a list you already trust. Neither replaces building one.

FAQ

Is Koala still available in 2026?

No. Koala shut down September 30, 2025, after Cursor acqui-hired its three founders. There's no reactivation option or way to export old visitor history, per reporting on the acquisition.

What's the closest replacement for Koala?

Warmly matches Koala closest on person-level visitor ID plus outreach automation. RB2B matches it closer on price if you only need company-level alerts in Slack.

Does Warmly have a free plan?

Yes, up to 500 visitors a month at the company and contact level, with limited weekly intent signals and no automation, per Warmly's pricing page.

Is RB2B cheaper than Warmly?

Substantially. RB2B's Starter plan runs $79 a month, while Warmly's paid tiers start near $19,000 a year, trading away Warmly's automation and AI chat for that lower price.

Visitor ID tools tell you who looked. Modern Inbound builds the outbound that gets them to reply first, research-led lists and working inboxes, no five-figure software contract required. See how pay-per-lead pricing works at moderninbound.com/ppl.