Modern Inbound vs Cleverly: Which One Fits Your Team?

Modern Inbound vs Cleverly: Which One Fits Your Team?

Pick Cleverly if you want help with LinkedIn targeting, connection campaigns and follow-ups. Pick Modern Inbound if you want done-for-you cold email for your B2B team. Start with the channel you want to build, then compare the work each agency takes on and what your team needs to do next.

By Rishabh Ambasta, Founder, Modern Inbound.

Quick answer

• Choose Cleverly for LinkedIn outreach: its service covers prospect targeting, outreach messaging, connection campaigns and follow-ups.
• Choose Modern Inbound for cold email: it runs done-for-you outbound for B2B teams, billed quarterly.
• Cleverly publishes a starting price: LinkedIn lead generation starts at $397 per month.
• Modern Inbound hands over warm leads: every warm lead becomes an introduction, with no fixed number of leads.

Modern Inbound vs Cleverly at a glance

What Cleverly does

Cleverly's LinkedIn service handles prospect targeting, outreach messaging, connection campaigns and follow-ups. That makes it a sensible choice when your buying decision starts with LinkedIn. You can focus your evaluation on who you want to reach, what you want to say and how the agency will execute that channel.

Its published LinkedIn lead generation starting price is $397 per month. Use that figure as the starting point for your budget discussion. Ask for the exact scope attached to your proposal, any additional requirements and the cancellation terms. A starting price alone gives you too little information to compare complete engagements.

Before choosing a channel, write down your target roles, account types and reasons those buyers would care about your offer. Our cold email vs LinkedIn guide gives you a useful framework for that decision.

What Modern Inbound does

Modern Inbound runs done-for-you cold email for B2B teams, billed quarterly. The service is hands-off: Modern Inbound runs the copy and targeting. It tests 50 to 100 messaging angles a month.

Mailboxes and domains are bought in the client's name, and the first 14 days are a free warm-up. Every warm lead is handed over as an introduction, with no fixed number of leads. Your evaluation should therefore cover both the outbound work and your team's ability to take the next step with an interested buyer.

A warm lead is a reply from a real potential buyer, or a route to one, that shows interest and has a clear next step. Auto-replies, bounces, opt-outs and flat rejections never count. Use that definition when discussing what a useful introduction looks like for your business.

When Cleverly is the better choice

Choose Cleverly when LinkedIn outreach is the work you specifically want to outsource. For example, if your sales plan centres on reaching a defined set of professional roles through LinkedIn, compare agencies around that plan. Cleverly's targeting, connection campaigns, messaging and follow-ups align with that requirement.

Give the agency a clear account profile and a specific offer. Ask how it will distinguish your priority prospects from everyone else. Keep the buying decision practical: who will be approached, what work is included and what your team will need to do after interest appears? The agency evaluation guide can help you organise those questions.

When Modern Inbound is the better choice

Choose Modern Inbound when you want cold email execution handled by an agency. Its hands-off copy and targeting suit a team that wants to delegate those tasks. Its monthly work includes testing 50 to 100 messaging angles.

Make that choice around the work you need done. If your bottleneck is preparing outreach and deciding which buyers to approach, an agency can be part of your operating plan. If your bottleneck is progressing interested buyers, assign someone internally to take ownership of each introduction. Read the cold email targeting guide before defining your priority accounts.

Can you use both?

Yes. Establish a clear audience and offer in one channel first, then consider adding the other. Keep a shared account list, record who has been contacted and give each channel a distinct purpose. Review buyer interest and the next steps your team completed before expanding. This keeps the decision tied to useful sales activity and makes overlapping outreach easier to avoid.

Frequently asked questions

How much does Cleverly cost?

Cleverly's LinkedIn lead generation services start at $397 per month.

What does Cleverly's LinkedIn service include?

Cleverly handles prospect targeting, outreach messaging, connection campaigns and follow-ups.

Does Modern Inbound book meetings?

No. Modern Inbound hands over every warm lead as an introduction as it arrives; your team takes the next step.

How is Modern Inbound billed?

Modern Inbound's done-for-you B2B cold email service is billed quarterly.

How we compared

We compared Cleverly's public LinkedIn service page, checked October 7, 2026, with Modern Inbound's offer details updated October 12, 2026. Cleverly's page lists its service scope and a $397 monthly starting price. This comparison assesses channel and service fit; it does not rank either agency by sales performance.

How we researched this

Sources:

• www.cleverly.co/linkedin-lead-generation

Does your message work cold?

Modern Inbound tests 100+ messaging angles on your market and sends you the warm leads. You find out if your offer works before you build a team around it. See how it works.