SDR Outsourcing Agencies to Compare in 2026: Criteria and Options

SDR Outsourcing Agencies to Compare in 2026: Criteria and Options

These options suit buyers comparing external sales capacity, B2B marketing support, LinkedIn lead generation, and MSP growth programs. Start by defining the work your internal team needs help with, then compare service scope, staffing, pricing, and handover responsibilities. Use the shortlist to build a focused set of questions for each provider, with your audience and sales process in view.

By Rishabh Ambasta, Founder, Modern Inbound.

Comparison table

How to choose

Write a brief before requesting proposals. Specify your target accounts, the work you want an external team to perform, and the person responsible for follow-up internally. Give each provider the same brief so you can compare delivery responsibilities and total spending on a common basis. Our guide to evaluating a lead generation agency provides a related reading path.

• Team size and supervision: Ask how much working capacity your agreement includes, which roles perform the work, and who manages them. Clarify dedicated versus shared staffing, working hours, training responsibilities, and the process for changing capacity. Request a clear division of duties between your team and the external team.
• Channels and audience: Choose channels around the people you need to reach and the way they evaluate your offer. Ask for the rationale behind each proposed channel, the targeting filters, and the approval process for messages. Define your audience using a written ideal customer profile before agreeing to outreach volume.
• Contract terms and full cost: Request the billing period, minimum commitment, renewal rules, notice period, and scope-change process in writing. Separate service fees from software, data, advertising spend, and onboarding work. Ask what happens to accounts and assets when the engagement ends, and compare proposals using the same service period.
• Reporting and review: Agree which activities and outcomes will appear in reports, how frequently you receive them, and who attends reviews. Ask for an example report with definitions for each measure. Set a process for discussing audience quality, accepted leads, and changes to the work instead of relying on one headline total.
• Lead handover: Define the information that makes a lead useful to your sales team. Specify the destination, required fields, qualification notes, duplicate checks, and follow-up responsibility. Decide how your team will record acceptance and share feedback. Include access permissions and the transfer of campaign history in the written scope.

Keep the buying decision connected to your internal capacity. A team with available closers may need a different scope from a team still developing its audience and offer. Compare the responsibilities you would retain with the responsibilities you would outsource. For that planning step, see lead generation agency versus an in-house SDR.

MarketStar

MarketStar describes Sales as a Service through an AI-enabled, specialist-led model. Its pricing page also emphasizes experienced teams and an established methodology, making it relevant for buyers seeking organized external sales capacity. Custom packages are part of its stated commercial approach. Its inclusion of employment-related costs and technology gives buyers a useful starting point for reviewing the full staffing budget.

Ask for a proposal that identifies the roles, capacity, operating costs, and responsibilities attached to your specific brief. Compare the same set of deliverables across each proposal before deciding how much external capacity to purchase.

2X

2X presents its service category as B2B Marketing as a Service, making it relevant to buyers assessing marketing support alongside sales development needs. Its outsourcing article frames increasing demand for products and services as a growth priority. Its finance-focused material addresses the need to balance cost efficiency with growth, a useful context for marketing teams reviewing external support.

Begin your evaluation by separating marketing execution from direct sales development. Ask which work belongs in the proposed engagement, how it connects to your sales team, and which deliverables your internal team will continue to own.

Division50

Division50 describes itself as a full-service B2B marketing agency for companies seeking a coordinated approach across channel activity. Its services include content marketing and video production, making it relevant for buyers considering broader demand support alongside outbound work. Its SDR cost article identifies a $5,500 US rate, while its pricing page explains a quote-based approach.

Request a written scope connecting your target market, delivery capacity, and channel mix to the final proposal. Confirm the billing period and inclusions associated with any rate discussed during your evaluation.

EBQ

EBQ describes services designed to support an internal team and help it scale. CRM optimization around industry practices and unique workflows is part of its service description, making it relevant for buyers who want operational support alongside external team capacity. Its services page states that teams start at $5,000/month. Its separate reference to four CRM implementation plans gives buyers another scope to distinguish during procurement.

Clarify whether your proposal covers ongoing team capacity, CRM implementation, or both. Ask for separate deliverables and acceptance criteria for each workstream so your internal stakeholders can review the commitment clearly.

Predictable Revenue

Predictable Revenue's public material addresses go-to-market priorities after product-market fit, making its resources relevant to founders considering when to invest in sales development. Its product presentation resource includes an agenda step covering key features and a product overview. Pricing is not published on the pages we reviewed.

Use the evaluation to clarify the current service scope you need: advice, training, execution, or a combination. Request a service description and commercial proposal before comparing external delivery capacity with other options.

Impactable

Impactable describes a full-funnel build for financial services, making it relevant to buyers evaluating demand support for that sector. Its free Demand Plan includes positioning, a targeting worksheet, and channel priority for financial services. Its pricing distinguishes the free plan, the Demand Engine starting at $1,750/month, and LinkedIn ads management starting at $3,000/month.

Identify which kind of work you need before comparing costs. Ask how the proposed demand activity connects to sales follow-up, which accounts and assets your team controls, and what spending sits outside the service fee.

LeadMaker

LeadMaker describes a LinkedIn lead generation service, making it relevant for buyers considering that channel for professional outreach. Its process includes understanding the client's product or service and objectives, a useful starting point for discussing audience and message fit. Pricing is not published on the pages we reviewed.

Prepare a clear audience brief and ask how the engagement will translate it into targeting and messages. Confirm the campaign responsibilities, reporting format, account access, and handover details in a proposal before choosing a scope.

Marketopia

Marketopia's MSP programs include The Growth Machine platform together with tools, campaigns, and resources built for MSPs, making the offering relevant to managed service providers. Programs start as low as $199/month with the platform included. Its initial growth advisor consultation is free and can help identify a program tier, a product such as MSProspector, or a channel engagement for technology vendors.

Ask which delivery responsibilities sit within the program you are considering. Compare platform access, resources, and external execution separately so the final proposal matches the amount of work your internal team intends to perform.

How we compared

This comparison is based on each company's own public pages as of October 2026.

We compared public service descriptions and pricing information using the same questions about scope, buyer fit, and commercial terms. The table presents options without scores or a preferred order. Published amounts retain their stated service context. Where a proposal is needed, buyers should confirm the final scope, billing period, and inclusions directly with the provider.

FAQ

Which option describes LinkedIn lead generation?

LeadMaker describes a LinkedIn lead generation service and includes understanding the client's product or service and objectives in its process.

What starting team price does EBQ publish?

EBQ states that teams of its experts start at $5,000/month.

What does MarketStar include in its pricing structure?

MarketStar includes taxes, benefits, background checks, drug testing, supplies, technology, and costs associated with dedicated client-program headcount.

Does Marketopia include its platform in MSP programs?

Marketopia states that every program includes The Growth Machine platform at no extra charge, and MSP programs start as low as $199/month.

How we researched this

Sources:

• www.marketstar.com/pricing
• www.marketstar.com/growth-hub-resources/blogs/overcoming-the-8-challenges-of-on-demand-delivery-services
• 2x.com/services
• division50.com/services
• division50.com/blog/what-an-sdr-actually-costs-2026
• division50.com/how-pricing-works
• ebq.com/services
• ebq.com/ebq-pricing
• predictablerevenue.com/how-to-effectively-sell-your-product-in-30-minutes
• predictablerevenue.com/what-does-product-market-fit-feel-like
• predictablerevenue.com/blog/the-true-cost-of-an-sdr-team
• impactable.com/linkedin-ads-for-financial-services
• impactable.com/pricing
• leadmaker.agency/services/linkedin-lead-generation
• leadmaker.agency/contact
• www.marketopia.com/msp
• www.marketopia.com/connect
• 2x.com/blog/why-should-cmos-outsource-their-marketing-services
• 2x.com/tools/turn-marketing-from-a-cost-center-into-a-scalable-growth-lever

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