Snitcher vs Koala 2026: Visitor ID Pricing and Features Compared

Snitcher starts at $49 a month for up to 50 identified companies. Koala started at $200 a month for 1,000 credits, but that pricing is now academic: Koala was acquired by Cursor and is shutting down September 30, 2026, per the banner on Koala's own site. If you're comparing these two tools today, Snitcher is the only one you can actually sign up for.

Snitcher vs Koala: 2026 pricing and feature comparison

Snitcher prices by monthly company IDs, $49 to $529 before custom tiers above 5,000. Koala priced by credits, free to $1,000 a month on the Growth tier, per Koala's pricing page, before its Cursor acquisition and shutdown announcement. Same five axes, side by side, below.

Tool	Pricing	Core capability	Data accuracy	Integrations	Best-fit team size
Snitcher	$49/mo (50 IDs) to $529/mo (5,000 IDs), custom above, per Snitcher's pricing page	Company-level visitor ID plus real-time alerts	IP-to-company match, no published accuracy %, per Snitcher's site	HubSpot, Salesforce, Pipedrive, Zoho, Dynamics, Attio, Close, Slack, Zapier, GA4	Solo founders to ~20-person teams that know their ICP
Koala	Free (100 credits) to $200/mo Starter (1,000 credits) to $1,000/mo Growth (5,000 credits), per Koala's pricing page. Shutting down Sept 30, 2026 after being acquired by Cursor	Visitor ID plus intent scoring, auto-prospecting, AI research	Identity graph match, exact rate not published, per Koala's site	HubSpot, Salesforce, Slack, webhooks (up to 1,000/mo, paid tiers)	No longer accepting new customers

Is Koala shutting down in 2026?

Yes. Koala's own site carries a banner stating it was acquired by Cursor and will shut down on September 30, 2026. That's roughly seven weeks from now as of this writing, and there's no announced successor product. Anyone still evaluating Koala as a new purchase should stop and look at Snitcher instead. Anyone already running Koala should export their data and start a migration now.

What is Snitcher actually built for in 2026?

Snitcher answers one question: which companies just visited your site. It matches IPs to company records, fires a Slack or email alert, and pushes the match into whatever CRM you run, per Snitcher's pricing page.

• Flat pricing tied to identified-company volume, not seats
• Unlimited team seats on every plan, per Snitcher's pricing page
• Native sync to HubSpot, Salesforce, Pipedrive, Zoho, Dynamics, Attio, Close
• An embeddable "Radar" widget and a standalone IP-to-company API

That's the whole product. For a small team that just wants to know which companies are warm before a cold email lands, that's a feature, not a limitation.

What did Koala offer before the shutdown?

Koala started where Snitcher stops. Identification was the entry point, not the product. It layered intent scoring, trending-account alerts, AI-generated research, and outbound sequencing on top of the visitor match, per Koala's pricing page. That's why Starter cost 4x what Snitcher charges for a comparable ID volume.

• Auto-prospecting and an identity graph mapping visitors to people, not just companies
• Intent scoring and custom signals to rank which accounts were in-market
• AI-powered account research to shortcut manual prospect research
• Trigger-based "plays" that routed leads and fired Slack alerts automatically

That capability set is real, but it's now beside the point. With a published shutdown date, none of it is buyable anymore.

Which one should your outbound team pick?

Snitcher, by default, since Koala is winding down. At $49 to $229 a month for up to 1,000 IDs, per Snitcher's pricing page, it's cheap enough to run alongside a cold email tool without blowing the budget, and it's a product you can actually still buy.

If you were drawn to Koala for its intent scoring specifically, look at an active alternative in that category rather than signing a contract with a hard expiration date. Neither Snitcher nor a Koala replacement writes or sends the cold email. It tells you who's warm, not who replies.

FAQ: Snitcher vs Koala

Is Koala shutting down in 2026?

Yes. Koala was acquired by Cursor and will shut down on September 30, 2026, per the notice on Koala's own site. It is no longer a viable new purchase.

Is Snitcher or Koala cheaper for a small outbound team?

Snitcher is cheaper at every comparable tier. Its entry plan is $49/month for 50 identified companies, versus Koala's former $200/month for 1,000 credits, per Snitcher's and Koala's pricing pages.

Does Snitcher replace a CRM like HubSpot or Salesforce?

No. Snitcher integrates with HubSpot, Salesforce, Pipedrive, Zoho, and other CRMs rather than replacing them, per Snitcher's pricing page. It sits upstream of the CRM, feeding identified companies into whatever system you already run.

Can Snitcher data feed directly into cold email campaigns?

Yes. Snitcher pushes identified companies into HubSpot, Salesforce, Pipedrive, Zoho, or via Zapier and webhooks, per Snitcher's pricing page. Building the outbound sequence from that data is a separate step.

If you'd rather skip stitching visitor ID data into an outbound motion yourself, that's the execution layer Modern Inbound's setup plan handles: infrastructure, sourcing, campaign execution, while you keep ownership of copy and targeting. We've booked 3,000+ qualified B2B meetings running stacks like this.

By Rishabh Ambasta, Founder, Modern Inbound.